“Often, the greater our ignorance about something, the greater our resistance to change.”

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”

“Dominion does not mean domination. We hold dominion over animals only because of our powerful and ubiquitous intellect. Not because we are morally superior. Not because we have a "right" to exploit those who cannot defend themselves. Let us use our brain to move toward compassion and away from cruelty, to feel empathy rather than cold indifference, to feel animals' pain in our hearts.”

“Lacking a shared language, emotions are perhaps our most effective means of cross-species communication. We can share our emotions, we can understand the language of feelings, and that's why we form deep and enduring social bonds with many other beings. Emotions are the glue that binds.”

“We generally accept that it's natural for carnivorous wild animals to kill other animals in order to live. But people don't often think (or even know) about the extraordinary and unnatural suffering that humans inflict on the animals that we freely harvest for food, with the help of modern high technology and the animal food sciences.”

“We must remain hopeful that a universal ethic of courage, caring, sharing, respect, radical compassion, and love will make a difference even if we do not see the positive results of our efforts... We can never be too generous or too kind.”

“When animals express their feelings they pour out like water from a spout. Animals' emotions are raw, unfiltered, and uncontrolled. Their joy is the purest and most contagious of joys and their grief the deepest and most devastating. Their passions bring us to our knees in delight and sorrow.”