“Everyone will think it's stupid!""Everyone says it's impossible."Guess what? Everyone works in the balloon factory and everyone is wrong.”

Seth Godin

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“My new favorite word is 'awkward.'...The reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.”


“The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed.Someone can always do your job a little better or faster or cheaper than you can.The job might be difficult, it might require skill, but it's a job.Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.I call the process of doing your art 'the work.' It's possible to have a job and do the work, too. In fact, that's how you become a linchpin.The job is not the work.”


“The lizard brain is hungry, scared, angry, and horny.The lizard brain only wants to eat and be safe.The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.The lizard brain cares what everyone else thinks, because status in the tribe is essential to its survival.A squirrel runs around looking for nuts, hiding from foxes, listening for predators, and watching for other squirrels. The squirrel does this because that's all it can do. All the squirrel has is a lizard brain.The only correct answer to 'Why did the chicken cross the road?' is 'Because it's lizard brain told it to.' Wild animals are wild because the only brain they posses is a lizard brain.The lizard brain is not merely a concept. It's real, and it's living on the top of your spine, fighting for your survival. But, of course, survival and success are not the same thing.The lizard brain is the reason you're afraid, the reason you don't do all the art you can, the reason you don't ship when you can. The lizard brain is the source of the resistance.”


“...treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's certainly not available to someone merely because he is the high bidder. A day's work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you'll discover that you can be choosier about whom you give them to.”


“If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.”


“Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.”