“If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.”

“All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.”

“Crash diets don't work.They don't work for losing weight, they don't work for making sales quota and they don't work for getting and keeping a job.The reason they don't work has nothing to do with what's on the list of things to be done (or consumed). No, the reason they don't work is that they don't change habits, and habits are where our lives and careers and bodies are made.”

“The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed.Someone can always do your job a little better or faster or cheaper than you can.The job might be difficult, it might require skill, but it's a job.Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.I call the process of doing your art 'the work.' It's possible to have a job and do the work, too. In fact, that's how you become a linchpin.The job is not the work.”

“So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.”

“When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you’ll be blameless.”

“Don't find customers for your products, find products for your customers.”