“To understand how that astounding moral blindness was possible, it is helpful to think of the workers of an armament plant who rejoice in the 'stay of execution' of their factory thanks to big new orders, while at the same time honestly bewailing the massacres visited upon each other by Ethiopians and Eritreans; or to think how it is possible that the 'fall in commodity prices' may be universally welcomed as good news while 'starvation of African children' is equally universally, and sincerely, lamented.”

“One thing which even the most seasoned and discerning masters of the art of choice do not and cannot choose, is the society to be born into - and so we are all in travel, whether we like it or not. We have not been asked about our feelings anyway. Thrown into a vast open sea with no navigation charts and all the marker buoys sunk and barely visible, we have only two choices left: we may rejoice in the breath-taking vistas of new discoveries - or we may tremble out of fear of drowning. One option not really realistic is to claim sanctuary in a safe harbour; one could bet that what seems to be a tranquil haven today will be soon modernized, and a theme park, amusement promenade or crowded marina will replace the sedate boat sheds. The third option not thus being available, which of the two other options will be chosen or become the lot of the sailor depends in no small measure on the ship's quality and the navigation skills of the sailors. Not all ships are seaworthy, however. And so the larger the expanse of free sailing, the more the sailor's fate tends to be polarized and the deeper the chasm between the poles. A pleasurable adventure for the well-equipped yacht may prove a dangerous trap for a tattered dinghy. In the last account, the difference between the two is that between life and death.”

“Occupying the bottom end of the inequality ladder, and becoming a 'collateral victim' of a human action or a natural disaster, interact the way the opposite poles of magnets do: they tend to gravitate towards each other.”

“If political rights are necessary to set social rights in place, social rights are indispensable to make political rights 'real' and keep them in operation. The two rights need each other for their survival; that survival can only be their joint achievement.”

“Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).”

“The rationality of the ruled is always the weapon of the rulers.”

“Arlie Russell Hochschild resume "el daño colateral" fundamental causado en el curso de la invasion consumista en una expresion tan incisiva como sucinta: "la materialización del amor".”