Bob Burg and John David Mann

“By a network I don't necessarily mean your customers or clients. I mean a network of people who know you, like you, and trust you. They might never buy a thing from you, but they've always got you in the backs of their minds. They're people who are personally invested in seeing you succeed... They're your army of personal walking ambassadors.”

“Go looking for conflict, and you’ll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you’ll always find a bigger dog looking at you as if you’re his next meal. Go looking for the best in people, and you’ll be amazed at how much talent, ingenuity, empathy, and good will you’ll find. Ultimately, the world treats you more or less the way you expect to be treated.”

“As long as you’re trying to be someone else, or putting on some act or behavior someone else taught you, you have no possibility of truly reaching people. The most valuable thing you have to give people is yourself. No matter what you think you’re selling, what you’re really offering is you.” (p.92)”