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David J. Schwartz

David Joseph Schwartz PhD (March 23, 1927 – December 6, 1987) was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959.

He was a professor at Georgia State University and also began his own work as a self-help coach and life strategist. Later, he founded his own consultancy firm focusing on leadership development called 'Creative Educational Services Inc'.

He became well known through his motivational publications and self-help books, especially for The Magic of Thinking Big, published in 1959.


“Believe triggers the power to do.”
David J. Schwartz
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“those who believe they can move mountains,do.Those who believe they can't,cannot.”
David J. Schwartz
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“Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it. Believing a solution paves the way to solution.”
David J. Schwartz
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“Ideas are fruits of your thinking. But they've got to be harnessed and put to work to have value.Each year an oak tree produces enough acorns to populate a good-size forest. Yet from these bushels of seeds perhaps only one or two acorns will become a tree. The Squirrels destroy most of them, and the hard ground beneath the tree doesn't give the few remaining seeds much chance for a start. So it is with ideas. Very few bear fruit. Ideas are highly perishable. If we're not on guard, the squirrels (negative-thinking people) will destroy most of them. Ideas require special handling from the time they are born until they're transformed into practical ways for doing things better. ”
David J. Schwartz
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“WHERE THERE IS A WILL, THERE IS A WAY”
David J. Schwartz
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“WHEN YOU BELIEVE, YOUR MIND WILL FIND WAY TO DO”
David J. Schwartz
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“Persons who reach the higher rungs in business management, selling, engineering, religious work, writing, acting & in every other pursuit get there by following conscientiously & continuously a plan for self-development & growth.”
David J. Schwartz
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“Look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn't stuck with the present”
David J. Schwartz
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“when we do what is known to be wrong, two negative things happened. First, we feel guilt and this guilt eats away confidence. Second, other people sooner or later find out and lose confidence in us”
David J. Schwartz
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“whether the psychological problem is big or little, the cure comes when one learns to quit drawing negative form one's memory bank and withdraws positive instead”
David J. Schwartz
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“the thinking that guides your intelligence is much more important than how much intelligence you have”
David J. Schwartz
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“Belief releases creative powers.”
David J. Schwartz
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“Hope is a start. But hope needs action to win victories”
David J. Schwartz
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“The mind is what the mind is fed.”
David J. Schwartz
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“Think you are weak, think you lack what it takes, think you will lose, think you are second class - think this way and you are doomed to mediocrity.”
David J. Schwartz
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“Build castles, don't dig graves.”
David J. Schwartz
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“Look at things as they can be, not as they are.”
David J. Schwartz
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“Action cures fear.”
David J. Schwartz
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“Belief triggers the power to do.”
David J. Schwartz
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