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David Schwartz

David Joseph Schwartz PhD (March 23, 1927 – December 6, 1987) was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959.

He was a professor at Georgia State University and also began his own work as a self-help coach and life strategist. Later, he founded his own consultancy firm focusing on leadership development called 'Creative Educational Services Inc'.

He became well known through his motivational publications and self-help books, especially for The Magic of Thinking Big, published in 1959.


“Whoever is under a man's power is under his protection, too.”
David Schwartz
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“Remember, you see in any situation what you expect to see.”
David Schwartz
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“Every day thousands of people bury good ideas because they are afraid to act on them.And afterwards, the ghosts of these ideas come back to haunt them.”
David Schwartz
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“Success shuns the man who lacks ideas.”
David Schwartz
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“Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it. Believing a solution paves the way to solution”
David Schwartz
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