Eli Pariser

“Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life--much of which you might not trust your friends with.”

“1973 Fair Information Practices:- You should know who has your personal data, what data they have, and how it is used.- You should be able to prevent information collected about you for one purpose from being used for others.- You should be able to correct inaccurate information about you.- Your data should be secure...while it's illegal to use Brad Pitt's image to sell a watch without his permission, Facebook is free to use your name to sell one to your friends.”