Emile Coué

Émile Coué de la Châtaigneraie was a psychologist and pharmacist known for his therapeutic use of autosuggestion—and particularly for the phrase, "Every day, in every way, I'm getting better and better" (French: Tous les jours à tous points de vue je vais de mieux en mieux)—often labelled Couéism or the Coué method (la méthode Coué).