Eve Bearne

“The problem of brute sanity was identified by George Bernard Shaw when he observed that ‘reformers have the idea that change can be achieved by brute sanity’ … Brute sanity is the tendency to overlook the complexity and detailed processes and procedures required, in favour of the more obvious matters of stressing goals, the importance of the problem and the grand plan. Brute sanity overpromises, overrationalises and consequently results in unfulfilled dreams and frustrations which discourage people from sustaining their efforts and from taking on future change projects.”