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Gretchen Rubin

Gretchen Rubin is one of today’s most influential and thought-provoking observers of happiness and human nature. 

Her previous books include the #1 New York Times bestseller The Happiness Project, as well as the bestselling books Better Than Before, Happier at Home, The Four Tendencies, and Outer Order, Inner Calm. Her latest book is Life in Five Senses: How Exploring the Senses Got Me Out of My Head and Into the World.

She’s the host of the popular, award-winning podcast Happier with Gretchen Rubin, where she and her co-host (and sister) Elizabeth Craft explore strategies and insights about how to make life happier. As the founder of The Happiness Project, she has helped create imaginative products for people to use in their own happiness projects.

She has been interviewed by Oprah, eaten dinner with Nobel Prize-winner Daniel Kahneman, walked arm-in-arm with the Dalai Lama, had her work reported on in a medical journal, been written up in the New Yorker, and been an answer on Jeopardy!

Gretchen Rubin started her career in law, and she realized she wanted to be a writer while she was clerking for Supreme Court Justice Sandra Day O’Connor. Raised in Kansas City, she lives in New York City with her family.


“Time waits for no ovary.”
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“Never start a sentence with the words 'No offense.”
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“Did I have a heart to be contented? Well, no, not particularly. I had a tendency to be discontented: ambitious, dissatisfied, fretful, and tough to please...It's easier to complain than to laugh, easier to yell than to joke around, easier to be demanding than to be satisfied.”
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“Work harder to appreciate your ordinary day.”
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“When I find myself focusing overmuch on the anticipated future happiness of arriving at a certain goal, I remind myself to 'Enjoy now'. If I can enjoy the present, I don't need to count on the happiness that is (or isn't) waiting for me in the future".”
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“There is a preppy wabi-sabi to soft, faded khakis and cotton shirts, but it's not nice to be surrounded by things that are worn out or stained or used up.”
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“The days are long, but the years are short.”
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“Nothing,' wrote Tolstoy, 'can make our life, or the lives of other people, more beautiful than perpetual kindness.”
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“Laughter is more than just a pleasurable activity...When people laugh together, they tend to talk and touch more and to make eye contact more frequently.”
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“... one flaw throws the loveliness of [everything else] into focus. I remember reading that Shakers deliberately introduced a mistake into the things they made, to show that man shouldn't aspire to the perfection of God. Flawed can be more perfect than perfection.”
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“The belief that unhappiness is selfless and happiness is selfish is misguided. It's more selfless to act happy. It takes energy, generosity, and discipline to be unfailingly lighthearted, yet everyone takes the happy person for granted. No one is careful of his feelings or tries to keep his spirits high. He seems self-sufficient; he becomes a cushion for others. And because happiness seems unforced, that person usually gets no credit.”
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“One of the best ways to make yourself happy is to make other people happy. One of the best ways to make other people happy is to be happy yourself.”
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“Sleep is the new sex.”
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“The First Splendid Truth: To be happy, I need to think about feeling good, feeling bad, and feeling right, in an atmosphere of growth.”
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“We must exercise ourselves in the things which bring happiness, since, if that be present, we have everything, and, if that be absent, all our actions are directed toward attaining it.”
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“Happiness is the meaning and purpose of life, the whole aim and end of human existence.”
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“Say “no” only when it really matters. Wear a bright red shirt with bright orange shorts? Sure. Put water in the toy tea set? Okay. Sleep with your head at the foot of the bed? Fine. Samuel Johnson said, “All severity that does not tend to increase good, or prevent evil, is idle.”
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