H. W. Fowler
Henry Watson Fowler (10 March 1858 – 26 December 1933) was an English schoolmaster, lexicographer and commentator on the usage of the English language. He is notable for both A Dictionary of Modern English Usage and his work on the Concise Oxford Dictionary, and was described by The Times as "a lexicographical genius".
“An excessive use of exclamation marks is a certain indication of an unpractised writer or of one who wants to add a spurious dash of sensation to something unsensational.”
H. W. Fowler