Joel is a nationally renowned speaker on organic farming and "relationship marketing." He is on a mission to develop emotionally, economically and environmentally enhanced agricultural enterprises, and facilitate their duplication around the world. Part of that goal is to produce the best food in the world.
Joel espouses an agricultural paradigm shift that sees plants and animals as partners rather than units of production. "Let the plants and animals fill their natural niche with full distinctive expression. The starting point for animal husbandry is to let the animal express its uniqueness."
from http://wsare.usu.edu/pub/sare2000/118...