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John Robbins

John Robbins is an American author, who popularized the links among nutrition, environmentalism, and animal rights. He is the author of the 1987 Diet for a New America, an exposé on connections between diet, physical health, animal cruelty, and environmentalism.

Robbins is the son of Irma Robbins and Baskin-Robbins co-founder Irv Robbins. He graduated from the University of California, Berkeley, in 1969, and received a Master's Degree from Antioch College, in 1976. Rather than following the ice-cream parlor legacy of his father, he left the company to seek a simpler life. He and his wife Deo were married on March 10, 1967. Robbins advocates a plant-based diet for ethical, environmental and health reasons. He updated these ideas in his 2001 book The Food Revolution: How Your Diet Can Help Save Your Life and Our World, which includes information on organic food, genetically modified food, and factory farming. His 2006 book Healthy at 100, published by Random House, was printed on 100% post-consumer non-chlorine bleached paper, a first for a book from a major U.S. publisher.

In Diet for a New America, he advocates a "plant-based", vegan diet and contains Robbins's opinions on the meat and dairy industries, world hunger and human health.

The documentary film Super Size Me by Morgan Spurlock has a short interview with Robbins.


“We have a sickness in our society. If you say that somebody is a 'success', isn't it that usually what you mean is that they've made a lot of money, or have a lot of money?... Whrereas I would define a successful human being - - if you think twice about it, and question that assumption, you know, wouldn't that actually be somebody who brings out the best in other people? Someone who gives - - adds beauty to the lives of others, in some way?" John Robbins - author of 'The Good Life”
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“Animals do not ‘give’ their life to us, as the sugar-coated lie would have it. No, we take their lives. They struggle and fight to the last breath, just as we would do if we were in their place.”
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“Few of us are aware that the act of eating can be a powerful statement of commitment to our own well-being, and at the same time the creation of a healthier habitat. Your health, happiness, and the future of life on earth are rarely so much in your own hands as when you sit down to eat.”
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“The GDP rises whenever money changes hands....The whole thing is reminiscent of Edward Abbey's reflection that "growth for the sake of growth is the philosophy of the cancer cell.”
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“My problem was not with comfort or monetary wealth. My problem was with a way of life in which those who have more than they need are envied or extolled, while those who are materially poor are scorned or forgotten.”
John Robbins
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“In the never-ending battle between order and chaos, clutter sides with chaos every time. Anything that you possess that does not add to your life or your happiness eventually becomes a burden.”
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“The ancient Greeks told of a philosopher eating bread and lentils for dinner. He was approached by another man, who lived sumptuously by flattering the king. Said the flatterer, "If you would learn to be subservient to the king, you would not have to live on lentils." The philosopher replied, "If you would learn to live on lentils, you would not have to give up your independence in order to be docile and acquiescent to the king.”
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“If you are going to buy, a prudent rule of thumb is not to carry a mortgage greater than two years' income.”
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“I believe the houses of the future will be...designed to welcome rather than to impress. People...will want homes in which every room is used every day and in which there are no wasted spaces--homes less like furniture stores or warehouses and more like nests.”
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“Your life does matter. It always matters whether you reach out in friendship or lash out in anger. It always matters whether you live with compassion and awareness or whether you succumb to distractions and trivia. It always matters how you treat other people, how you treat animals, and how you treat yourself. It always matters what you do. It always matters what you say. And it always matters what you eat.”
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“...The real cause of hunger is a scarcity of justice, not a scarcity of food. Enough grain is squandered every day in raising American livestock for meat to provide every human being on earth with two loaves of bread.”
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“There is a great loneliness of spirit today. We’re trying to live, we’re trying to cope in the face of what seems to be overwhelming evidence that who we are doesn’t matter, that there is no real hope for enough change, that the environment and human experience is deteriorating so rapidly and increasingly and massively. This is the context, psychically and spiritually, in which we are working today. This is how our lives are reflected to us. Meanwhile, we’re yearning for connection with each other, with ourselves, with the powers of nature, the possibilities of being alive.When that tension arises, we feel pain, we feel anguish at the very root of ourselves, and then we cover that over, that grief, that horror, with all kinds of distraction – with consumerism, with addictions, with anything that we can use to disconnect and to go away. We’ve been opening ourselves to the grief, to the knowing of what’s taking place, the loss of species, the destruction of the natural world, the unimaginable levels of social injustice and economic injustice that deprive so many human beings of basic opportunities. And as we open to the pain of that, there’s a possibility of embracing that pain and that grief in a way that it becomes a strength, a power to respond. There is the possibility that the energy that has been bound in the repression of it can now flow through us and energize us, make us clearer, more alive, more passionate, committed, courageous, determined people.”
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“The joy is that we can take back our bodies, reclaim our health, and restore ourselves to balance. We can take power over what and how we eat. We can rejuvenate and recharge ourselves, bringing healing to the wounds we carry inside us, and bringing to fuller life the wonderful person that each of us can be.”
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“Gross National Happiness is more important than Gross Domestic Product. attr to Buthan's King Jigme Singye Wangchuck”
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