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Jurgen Appelo

As a writer, speaker, and entrepreneur, Jurgen Appelo helps organizations survive and thrive in the 21st century. He shares stories, games, tools, and practices, so you can create your own way of working as an innovative network organization. Most importantly, he offers the unFIX model for organization design, continuous innovation, and a better human experience.

Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, entrepreneur, facilitator, designer, manager, blogger, reader, dreamer, runner, freethinker, or … Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker.

From 2008, Jurgen wrote a popular blog at NOOP.NL with ideas on agile management and organizational change. He is the author of the best-selling book Management 3.0, which describes the role of the manager in agile organizations; How to Change the World, which describes a supermodel for change management; Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients; and Startup, Scaleup, Screwup, which dives into the major topics that business leaders and entrepreneurs are confronted with throughout the business lifecycle. The fifth book he is working on is the sci-fi novel Glitches of Gods.

Jurgen can help you upgrade your organizational structure with more engagement and faster results; He can show you how to increase your business agility with faster product development; He shows you how to creatively manage your company; And he can inspire creative professionals with a purpose, helping them integrate work and more joyful living.

Jurgen is Founder of The unFIX Company and Happy Melly and co-founder of the Agile Lean Europe network.


“Your career is your own responsibility. Your employer is not your mother.”
Jurgen Appelo
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