Lisa Cron
Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. Her TEDx talk, Wired for Story, opened Furman University’s 2014 TEDx conference. Lisa has worked in publishing at W.W. Norton and John Muir Publications, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and Court TV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program, and she has been on the faculty of the School of Visual Arts MFA program in Visual Narrative in New York City. On March 2, 2021 her new book aimed at the leadership/ business/nonprofit world, Story or Die: Why Story is the Only Way to Engage, Persuade and Inspire – and How to Use Brain Science to Create One that Will, will be published by Ten Speed Press. Lisa works with writers, business leaders, nonprofits, educators, and organizations, helping them master the unparalleled power of story, so they can move people to action – whether that action is turning the pages of a compelling novel, or taking to the streets to change the world for the better. Or both. For a library of her free myth-busting writing tips, and information on how to work with her one-on-one, you can find her at: wiredforstory.com
“If I ask you to think about something, you can decide not to. But if I make you feel something? Now I have your attention.”
“Stories not only give us a much needed practice on figuring out what makes people tick, they give us insight into how we tick.”
“Before there were books, we read each other.”
“Each thing you add to your story is a drop of paint falling into clear water; it spreads through and colors everything.”
“You cherry-pick events that are relevant to the story question and construct a gauntlet of challenge (read: the plot) that will force the protagonist to put his money where his mouth is. Think baptism by ever-escalating fire.”