A journalist with an eye for stories that change how we see the world, Conley began his career at The Atlantic and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine, among others. Lucas has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.
Lucas's books explore the human dimension of business. Author of OBSESSIVE BRANDING DISORDER (one of Strategy + Business's best books of 2008) and coauthor of THE METHOD METHOD (listed as a "top ten" marketing book in 2011 by Advertising Age), his third book, LEGACY IN THE MAKING, coauthored with award-winning strategist Mark Miller, will appear in March 2018.
Lucas holds a BA in creative writing from the University of Arizona and JD from the University of New Mexico School of Law. A writer with The Legacy Lab, he lives in Los Angeles, California. Between writing projects, he lights out for North America’s remote and spectacular wildlands.