Machiavelli

“Every one sees what you appear to be, few really know what you are.”

“From this arises the following question: whether it is better to be loved than feared, or the reverse. The answer is that one would like to be both the one and the other, but because they are difficult to combine, it is far better to be loved than feared if you cannot be both.”

“Men judge generally more by the eye than by the hand, for everyone can see and few can feel. Every one sees what you appear to be, few really know what you are.”