Maggie Macnab
Maggie Macnab is a self-taught designer from New Mexico. She began Macnab Design in 1981 and her work has received international recognition for over 30 years. With a lifelong passion for the creative problem solving process, Maggie’s work, teaching and books encompass the observation of how nature solves design problems and how to practically apply these principles to design. She teaches for various universities in New Mexico and speaks internationally for institutes, conferences and schools. She is author of Decoding Design and Design by Nature; both have received awards and are translated into multiple languages, including the Farsi version of Design by Nature that won best translated book in Iran in 2014. Designing Effective Logos, a learn by video series produced by Peachpit Press, released in late 2014.
“Design is a fundamental human activity, relevant and useful to everyone. Anything humans create—be it product, communication or system—is a result of the process of making inspiration real. I believe in doing what works as circumstances change: quirky or unusual solutions are often good ones. Nature bends and so should we as appropriate. Nature is always right outside our door as a reference and touch point. We should use it far more than we do.”