Mark Amtower

According to Guy Timberlake, CEO of The American Small Business Coalition, Mark Amtower is the “Godfather of government marketing.” Government marketing veteran Bob Gosselin of EMC called Amtower “the best of the best of government marketing gurus.”

Author, consultant, speaker and radio host Mark Amtower has focused on one market – Global One - doing business with government - for twenty-five years. Known in Washington, DC for his all-black attire with no tie, Mark is by far the most influential and candid voice in business-to-government marketing, quoted in hundreds of articles, doing interviews on business-talk radio around the country, speaking at multiple conferences and seminars each year (including the now infamous Amtower’s Laws of Survival and Success speech), and writing over 50 articles a year. He has been profiled in Federal Computer Week (October, 2005) and Entrepreneur magazine (July 2006), and was on the cover of Network World in 2002.

Amtower’s reputation in the government and business-to-business market is predicated on his knowledge, candor, honesty and ability to simply say “I don’t know.” Over the years this has led to his having a large, loyal following. With the July, 2005 debut of Amtower’s Laws of Survival and Success at the Merit Direct annual client conference, people got the first public insight into the ethics he strives to live by. The speech, according to one attendee, was “like Steve Covey’s ideas being presented by Conan the Barbarian – this is a no-nonsense, ‘better listen to me’ kind of guy.” The audience loved it.

Why Epiphanies Never Occur to Couch Potatoes evolved from the 2005 speech to become Amtower’s public statement on the benefits and rewards of living the good life- defined in your own terms, told in his patented no-hold-barred, simple and direct style. As Olga Grkavac, Vice President of the Information Technology Association of America says, “Amtower is a true original.”