Marshal McLuhan

Canadian cultural critic and communications theorist Herbert Marshall McLuhan maintained more influence of the method of communicating than the information on the public and coined the expression, "the medium is the message," in his book

Understanding Media

(1964).

This companion of the order of Canada, educator, philosopher, and scholar worked as a professor of English literature. People view work of McLuhan as a cornerstones of the study of media theory. He coined the "global village."