Massimo Vignelli

“I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.”

“The life of a designer is a life of fight: fight against the ugliness.”

“If you can design one thing, you can design everything.”