Maxwell Maltz

“You will act like the sort of person you conceive yourself to be.”

“A human being always acts and feels and performs in accordance with what he imagines to be true about himself and his environment...For imagination sets the goal ‘picture’ which our automatic mechanism works on. We act, or fail to act, not because of ‘will,’ as is so commonly believed, but because of imagination.”

“If you make friends with yourself, you'll never be alone.”

“You make mistakes, mistakes don't make you”

“Remember you will not always win. Some days, the most resourceful individual will taste defeat. But there is, in this case, always tomorrow - after you have done your best to achieve success today”

“Close scrutiny will show that most "crisis situations" are opportunities to either advance, or stay where you are.”

“Your nervous system cannot tell the difference between an imagined experience and a ‘real’ experience.”

“Conscious effort inhibits and ‘jams’ the automatic creative mechanism.”

“Skill in any performance whether it be in sports in playing the piano in conversation or in selling merchandise consists not in painfully and consciously thinking out each action as it is performed but in relaxing and letting the job do itself through you. Creative performance is spontaneous and ‘natural’ as opposed to self-conscious and studied.”

“He must have a burning desire to solve the problem. But after he has defined the problem sees in his imagination the desired end result secured all the information and facts that he can then additional struggling fretting and worrying over it does not help but seems to hinder the solution.”

“It is no exaggeration to say that every human being is hypnotized to some extent either by ideas he has uncritically accepted from others or ideas he has repeated to himself or convinced himself are true. These negative ideas have exactly the same effect upon our behavior as the negative ideas implanted into the mind of a hypnotized subject by a professional hypnotist.”

“We must have courage to bet on our ideas, to take the calculated risk, and to act. Everyday living requires courage if life is to be effective and bring happiness.”

“If you make friends with yourself you will never be alone.”

“You can always find the sun within yourself if you will only search.”

“Our self image, strongly held, essentially determines what we become.”

“The ''self-image'' is the key to human personality and human behavior. Change the self image and you change the personality and the behavior.”

“Times will change for the better when you change.”