Milton Rokeach

“We have already seen that when positive authority suggests a change in behavior, the recipient will accept it provided he is capable of doing so and provided it does not require drastic modification of belief or frustrate important needs. By carrying out the suggestion, one can simultaneously reduce dissonance and preserve intact one's relation to positive authority. But what can reasonably be expected when the suggestion to change is beyond the recipient's capability or frustrates his deep needs or predispositions? In such a situation, a conflict arises between his desire to comply with authority and the abilities or needs which make compliance impossible.One way to resolve such a conflict situation (or to reduce the dissonance) is to change one's conception of authority. If a suggestion emanating from positive authority is unacceptable, the conflict may be removed by becoming disaffected with the authority and transforming it either into a negative authority or into a nonexistent one. This is exactly what Leon and Joseph did.”

“One clear-cut fact does, however, emerge: placebos, prescribed for a paranoid schizophrenic by his authority referent, had served to inhibit for approximately two or three months, not imaginary pains, but somatic ones. This finding is probably the most striking of all the findings reported herein for either Joseph or Leon. It demonstrates most dramatically the positive effects which can be achieved by suggestions originating with the paranoid schizophrenic's own delusional authority figures. This finding is all the more remarkable when one remembers that paranoid schizophrenics are typically negativistic, that, because they view other people with suspicion and mistrust, they resist suggestions that others make. But our data clearly suggest that paranoid schizophrenics are, like everyone else, quite capable of following positive suggestions when they originate with positive referents. In this respect, the major difference between normal people and paranoid schizophrenics lies not so much in the fact that the schizophrenics are less suggestible but in the fact that they have no positive authorities or referents in the real world; if they have any at all, these positive referents exist only in the world of their delusions.”

“Deviation from the word of God is sentimentality and says 'you're right' to this one, and 'you're right' to that one, and the guy in the middle is an ass-hole.”

“Leon was less withdrawn, more friendly, and he was, much of the time, in contact with reality. He was, in other words, getting better. It is our guess that Leon did not want to get better. He did not want to get any closer to us, or to Joseph and Clyde. He was only too aware of the implications of getting better, and he was frightened of them. He had become sick originally for very good reasons, and the reasons had not changed. Thus, although he needed companionship, he wanted it only up to a point, and this point had already been reached and passed. He was beginning to care too much for Joseph and Clyde (and perhaps for us too) and he needed to return to his earlier state of isolation from his fellow man.”

“Joseph goes to the Social Service Department. "Can I help you?" the secretary inquires. Joseph answers: "Yes, I am God. I've come to see about a release from the hospital.”

“By what criteria can one decide which of a person's countless beliefs are primitive? The essential factor is that they are taken for granted: a person's primitive beliefs represent the basic truths he holds about physical reality, social reality, and himself and his own nature. Like all beliefs, conscious or unconscious, they have a personal aspect: they are rooted in the individual's experience and in the evidence of his senses. Like all beliefs, they also have a social aspect: with regard to every belief a person forms, he also forms some notion of how many other people have the experience and the knowledge necessary to share it with him, and of how close the agreement is among this group. Unlike other beliefs, however, primitive beliefs are normally not open to discussion or controversy. Either they do not come up in conversation because everyone shares them and everyone takes them for granted, or, if they do come up, they are virtually unassailable by outside forces. The criterion of social support is totally rejected; it is as if the individual said: "Nobody else could possibly know or have experienced what I have." Or, to quote a popular refrain: "Nobody knows the trouble I've seen." A person's primitive beliefs thus lie at the very core of his total system of beliefs, and they represent the subsystem in which he has the heaviest emotional commitment.”

“As soon as they leave, Leon says to me: "I disagree, sir. There are people who aren't insane, and I'm one of them. People who generalize are mentally ill.”

“Leon reads aloud from an article in the Reader's Digest about voting to select a national flower. Leon votes for dandelions. Joseph and Clyde vote for grass.”

“On Christmas. "Santa Claus represents God on assistance," said Clyde."Santa Claus is a negative-idealed god, the pagan god of material worship," Leon stated. "Christmas means the rebirth, regeneration. Some people have Christmas every day. The Christmas tree stands up and either the wife trims it or they trim it together with righteous-idealed sexual intercourse. Or the husband prays to God through his Christmas tree and trims his bodily Christmas tree. Christ-mast; the mast of Christ, the upstanding penis—that's what it means to me.""Santa Claus is a good symbolization for Christmas," said Joseph. "Department stores, shopping, the coming of the New Year. Christmas means better business in the stores.”