Olivier Blanchard
Olivier Jean Blanchard is currently the chief economist at the International Monetary Fund, a post he has held since September 1, 2008. He is also the Class of 1941 Professor of Economics at MIT, though he is currently on leave. Blanchard is one of the most cited economists in the world, according to IDEAS/RePEc.
Blanchard earned his Ph.D. in Economics in 1977 at MIT. He taught at Harvard University between 1977 and 1983, after which he returned to MIT as a professor. Between 1998 and 2003 Blanchard served as the Chairman of the Economics Department at MIT. He is also an advisor for the Federal Reserve Banks of Boston (since 1995) and New York (since 2004).
Blanchard has published numerous research papers in the field of macroeconomics, as well as undergraduate and graduate macroeconomics textbooks (including his extremely popular Macroeconomics).
“Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won’t end up certifying anyone in much of anything.”
“You see, the thing about working with pirates is that they know what they are doing. They already know more than you do because they are sailing and raiding. They are the experts in your organization, and you need to get them on your side, not turn them against you. Here is how to deal with a pirate ship model in ten simple steps: 1. Respect the pirates. (They know how to execute.) 2. Invite the pirates to the table. Recognize their wins. 3. Ask the pirates to report on what they see and hear. 4. Ask the pirates to report on their wins and losses. 5. Ask the pirates how you can help them win more....”
“Myth Number 4: Social Media Is the Shiny New Thing. Two Years from Now, That Bubble Will Burst Yes, it is the shiny new thing. No, two years from now, that bubble will not burst. There is no bubble. What social media represents is an evolution in the field of communications, just as the Internet and mobility before it. The tools will change, the platforms will evolve, but the way in which people communicate with other people through digital networks and electronic devices has been fundamentally transformed through the development of social media. We did not grow tired of the telephone, of the...”
“The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers. The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert them through its use of social media into transacting customers.”