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Peter K. Fallon

Thirty years of teaching experience on the college/university level — over twenty years of professional experience in television, including 17 years with NBC News' TODAY show. Terminal degree (Ph.D.) in Media Ecology from New York University. Winner of the Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology for 2007. Winner of the Lewis Mumford Award for Outstanding Scholarship in the Ecology of Technics for 2010.

Fallon's second book, "The Metaphysics of Media: Toward an End to Postmodern Cynicism and the Construction of a Virtuous Reality," is available from the University of Chicago Press.

His third book, "Cultural Defiance, Cultural Deviance," was published in March 2013 and is available from the SophiaOmni press and on Amazon.com.

"Propaganda 2.1: Understanding Propaganda in the Digital Age," was just published by Cascade Books (September 8, 2022).

Presentations and Publications

Why the Irish Speak English (paper), presented -- by invitation -- to the Eighth Annual Convention of the Media Ecology Association, Technologico de Monterrey, Mexico City, June 9, 2007.

Orality, Literacy, and the Spread of Printing in Eighteenth Century Ireland (paper), presented -- by invitation -- to the first annual Conference on Irish Studies of the Irish Studies Program, National University of Ireland, Galway, June 7, 2006.

The Metaphysics of Media (paper), presented to the 63rd Annual Conference of the New York State Communication Association, Hudson Valley, NY, October 22, 2005.

Printing, Literacy, and Education in Eighteenth Century Ireland : Why the Irish Speak English (Lewiston, New York: The Edwin Mellen Press, 2005). Winner of the Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology for 2007

Book Review: Ozersky, Josh. Archie Bunker's America: TV in an Era of Change, 1968-1978 (Carbondale, IL: Southern Illinois University Press, 2003), in EME: Explorations in Media Ecology, the Journal of the Media Ecology Association, Volume 3, Number 2, 2004.

The Legacy of Neil Postman: Writer, Educator, Public Intellectual (paper/panel discussion) presented to the 54th Annual Conference of the International Communication Association, New Orleans, May 29, 2004.

Mel Gibson's Passion: Translating Scripture into Images, Transforming Truth into Impressions (paper/panel discussion) presented to the Molloy College Center for Christian-Jewish Studies, Rockville Centre, NY, April 21, 2004.

Why the Irish Speak English: the Consequences of One Culture's Resistance to Technological Change, in Printing History, the Journal of the American Printing History Association. Volume XXI, number 2, Spring 2002.

In the Dark: Why Ignorance Survives in an Age of Information, presented at the Women of Spirit Symposium of the Siena Women's Center, Rockville Centre, NY, April 19, 2002.

Pierre Teilhard de Chardin and Jacques Ellul: Media Theory and Criticism from Opposing Christian Theological Perspectives, presented at the 31st Annual Conference of the Popular Culture Association, Philadelphia, PA, April 12, 2001.

Orality- and Literacy-based Differences in the Spread of Printing in Ireland: 1750-1800, presented at the annual convention of the International Communication Association, Trinity College, Dublin, Ireland, June 28, 1990.

Printing, Literacy, and Education in Eighteenth Century Ireland, presented at the annual conference of the American Educational Research Association, Boston, MA, April 18, 1990


“It is a truism today, in this highly technologically-developedculture, that students need technical computer skills. Equally truistic (and, not incidentally, true) is that the workplace hasbecome highly technological. Even more truistic – and farmore disturbing – are the shifts in education over the last twodecades as public elementary schools, public and private highschools, and colleges and universities have invested scoresof billions of dollars on “digital infrastructure,” computers,monitors and printers, “smart classrooms,” all to “meet thedemands” of this new technological workplace."We won’t dwell on the fact – an inconvenient truth? –that those technological investments have coincided with adecline in American reading behaviors, in reading and readingcomprehension scores, in overall academic achievement, in thephenomenon – all too familiar to us in academia – of “gradeinflation,” in an alarming collapse of our students’ understandingof their own history (to say nothing of the history of the rest of the world), rising ignorance of world and American geography, with an abandonment of the idea of objectivity, and with anincreasingly subjective, even solipsistic, emphasis on personalexperience. Ignore all this. Or, if we find it impossible to ignore,then let’s blame the teachers...”
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“Media are really nothing more than extensions of us. It is we, not the media, who are metaphysical. Metaphysics is part and parcel of an organ – the human brain – that processes information both propositionally and presentationally, in words and in images; in reason and in imagination. We believe and refuse to believe. We believe in things that have no physical nature, no material reality, and we refuse to believe in them. We believe in things that not only have a physical, material nature but are also empirically measurable, and we refuse to believe in them. And our media play a role in all of this.”
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“The way I see it, we're all either Trayvon Martin or we're George Zimmerman. The choice is ours. There's no in-between.”
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“Gandhi once said, "I like your Christ. I don't like your Christians." Well, I love America. But there are too many hateful Americans.”
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“Trayvon Martin’s killing touches on something universal. His death ought to make us look at ourselves and be honest: we need to realize that no one in America is safe until everyone is safe, that no one in America is a success until everyone is a success, that there is no more central a self-interest than the interests of all.”
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“None of this is ever going to change until each of us changes. The change has to come from us, and the object of that change is us. We have to change our hearts. And we have to change our minds. We have to stop thinking in terms of stereotypes and deal with people as people. We have to stop thinking in terms of narrow self-interest and begin to reclaim the idea of the common good.”
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“All that is really necessary to hate someone is not to give a shit about what happens to him. And when we don’t give a shit about what happens to a whole group of Americans because of the color of their skin, that is racism.”
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“The changeover from one medium to another presents both opportunities and challenges. New technologies empower us, to be sure; but never without some cost which we universally fail to anticipate. We must avoid celebrating the advantages too enthusiastically, lest we miss the meaning of the challenges. For once the changeover is complete, the opportunities and challenges fully assimilated, we will certainly be impotent to undo them.”
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“Media are epistemologies. Every medium implies a particular way of thinking about things, influences to great extent what things we will think about, and how we will think about them.”
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“Understanding media alone will not bring about a better world (the Kingdom of God?), but ought to be the foundation of good works that may bring it about: constructing an environment of truly free-flowing and uninhibited information, to be sure, but also reaffirming and supporting the structures of thought that allow us to identify error and falsehood, and empowering us to label bullshit as bullshit, as Harry Frankfurt suggests. The global village, with its “rich and creative mix” full of “creative diversity” can be the perfect venue to put bullshit on an equal footing with truth. I see nothing in this situation that is either constructive or Catholic.”
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“It was only after oral tales became written orthodoxies that some people were labeled “pagans” and “heretics” and burned at the stake for unorthodox views. The greatest strength media ecology possesses is its ability to generate unorthodox views. Media ecology makes a better “Trojan horse” than a golden bull.”
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“I see no real evolution in media ecology beyond the “shape shifting” nature that seems to have been deliberately embedded in its fabric. The one thing that must, I think, always define a study we recognize as media ecological is its acknowledgement of the interactions of cultures – and the people who constitute those cultures – and their technologies.”
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“My advice to people who want to teach is pretty simple and very likely to be ridiculed: don’t believe the bullshit. You’re not there to help students get skills for a workplace. You’re not there to make them more marketable. You’re not there to provide them with answers to petty, superficial questions. You’re not there to impress them – or yourself – with the latest technological wonder that promises to make something “better” but will probably only shorten some algorithmic process and benefit an employer. You’re not there to mass produce replaceable parts for the machinery of the global economy. You’re there for one reason and one reason only: to make them better people than they were when they came in.”
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“What makes a good teacher today is what has always made a good teacher: command of a subject, a critical mind, a demanding nature, and an ability to inspire students to pursue knowledge for some end beyond mere financial rewards. A good teacher might be entertaining and funny, but shouldn’t set out to be. A good teacher may have broad experience with and skills using technology, but the mere possession of such experience and skills doesn’t make one a good teacher.”
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“But what has changed? The truth is that nothing changes...It is we who have changed, we who are beguiled by technological change, we who have ceased to believe that a certain situation exists while beginning to believe a new one has replaced it. We still love and hate, suffer and feel joy, resent and admire, covet and sacrifice. We still allow some with power to exploit and marginalize others without power, and we still look on quietly, feeling bad about it all but doing nothing. Nothing at all changes when new technologies are introduced into a culture. Nothing changes but our attitudes about what is and is not “real,” what is and is not “important,” what is and is not worth knowing. And we change because we choose to change, because media, as McLuhan tells us, are nothing more than extensions of us.”
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“Reality never changes. It is our attitudes about reality that change.”
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