Philip G. Zimbardo

“To be a hero you have to learn to be a deviant —because you're always going against the conformity of the group.”

“Before I knew that a man could kill a man, because it happens all the time. Now I know that even the person with whom you've shared food, or whom you've slept, even he can kill you with no trouble. The closest neighbor can kill you with his teeth: that is what I have Learned since the genocide, and my eyes no longer gaze the same on the face of the world.”

“Majority decisions tend to be made without engaging the systematic thought and critical thinking skills of the individuals in the group. Given the force of the group's normative power to shape the opinions of the followers who conform without thinking things through, they are often taken at face value. The persistent minority forces the others to process the relevant information more mindfully. Research shows that the deciscions of a group as a whole are more thoughtful and creative when there is minority dissent than when it is absent.”

“The most dramatic instances of directed behavior change and "mind control" are not the consequence of exotic forms of influence, such as hypnosis, psychotropic drugs, or "brainwashing," but rather the systematic manipulation of the most mundane aspects of human nature over time in confining settings.”

“Jerry-5486: "The most apparent thing that I noticed was how most of the people in this study derive their sense of identity and well-being from their immediate surroundings rather than from within themselves, and that's why they broke down—just couldn't stand the pressure—they had nothing within them to hold up against all of this.”

“If you put good apples into a bad situation, you’ll get bad apples.”

“I’ve always been curious about the psychology of the person behind the mask...”

“Fear is the State's psychological weapon of choice to frighten citizens into sacrificing their basic freedoms and rule-of-law protections in exchange for the security promised by their all-powerful government.”