Rachel Fudge

“Girl power reduces the theoretical complexity of feminism to a cheery slogan ("GIRLS KICK ASS!"); it represents the ultimate commodification of empowerment; it reinforces the simplistic conception of feminism as being, at heart, "all about choices." But most of all, it it grabbed the rhetoric from one of the most potentially powerful, yet woefully misunderstood, feminist uprisings of my generation, discarded every ounce of political heft, and reduced it to cheap iron-on letters on a baby T.”