Rasheed Ogunlaru photo

Rasheed Ogunlaru

Rasheed Ogunlaru is a leading life coach, motivational speaker and business / corporate coach. He is author of Soul Trader - Putting the Heart Back into Your Business, The Gift of inner Success and A Zest for Business.

Born and based in London, United Kingdom, his clients include entrepreneurs, entertainers, Chief Executives, teachers, healers and organisations. He is renowned for his 'become who you are approach' which helps people of all backgrounds find lasting inner fulfilment - from within.

Rasheed often appears on TV, radio and writes articles for magazines on work-life issues, including appearances on BBC and ITV News. He is the life/ business coach partner to the British Library's Business & Intellectual Property Centre where he runs workshops and networking events for new and established business owners and sole traders.

He is a popular public speaker who enjoys a rare popularity across the business, spiritual and personal development circuits.

Rasheed's first career was in media/PR and worked for the Which? stable of magazines and books. He became a media spokesman and trainer for the organisation and went on to be a communications manager within the mediation industry. Rasheed spent 5 years as a volunteer for Samaritans and served Co-Director of the Samaritans (central London Branch).

It was this period - while also pursuing a career as a singer/songwriter - on meet countless singers and entertainers who struggled with life balance, career issues and confidence he went on to re-train as a professional life coach to help them take charge of their own careers and development.

He qualified with The Coaching Academy, with whom he later served as an external trainer.

Rasheed is also founder of soul-trader.biz a resource for heart-centred business based and and building on his book Soul Trader - Putting the Heart Back into Your Business


“Rest and peace should not be left until you're deceased. They are two vital life incredients everybody needs and seeks.”
Rasheed Ogunlaru
Read more
“Sometimes in life there's no problem and sometimes in there is no solution. In this space - between these apparent poles - life flows.”
Rasheed Ogunlaru
Read more
“You cannot pour more water into a full cup without causing a spillage.”
Rasheed Ogunlaru
Read more
“Be genuinely interested in everyone you meet and everyone you meet will be genuinely interested in you”
Rasheed Ogunlaru
Read more
“Thoughts will lead you in circles. Silence will bring you back to your centre.”
Rasheed Ogunlaru
Read more
“Know your magic, trust your magic, use your magic and know that you are a manifestation of life's magic.”
Rasheed Ogunlaru
Read more
“We're merely one tree with various types, shapes and sizes of leaves that all wave differently in the breeze”
Rasheed Ogunlaru
Read more
“In life one has a choice to take one of two paths: to wait for some special day - or to celebrate each special day.”
Rasheed Ogunlaru
Read more
“Tomorrow's leaders will not lead dictating from the front, nor pushing from the back. They will lead from the centre - from the heart”
Rasheed Ogunlaru
Read more
“There are essentially two questions in life - a spiritual question and a material question. The spiritual question is 'Who am I?' The material question is 'What am I to do with my life?' One leads to the other.”
Rasheed Ogunlaru
Read more
“Peace of mind arrives the moment you come to peace with the contents of your mind.”
Rasheed Ogunlaru
Read more
“Wisdom is merely the movement from fighting life to embracing it.”
Rasheed Ogunlaru
Read more
“You can not hope to arrive at harmony in your life while stirring up disturbances in anothers...”
Rasheed Ogunlaru
Read more
“People will ask you the question 'how is life treating you?' But my question is 'how are you treating life?' On that your happiness rests”
Rasheed Ogunlaru
Read more
“Success is meaningless without fulfilment - both begin within”
Rasheed Ogunlaru
Read more
“How you look it is pretty much how you'll see it”
Rasheed Ogunlaru
Read more
“While you'll feel compelled to charge forward it's often a gentle step back that will reveal to you where you and what you truly seek.”
Rasheed Ogunlaru
Read more
“There are ultimately two choices in life: to fight it or to embrace it. If you fight it you will lose - if you embrace it you become one with it and you'll be lived.”
Rasheed Ogunlaru
Read more
“In our evolution language has been the greatest single contribution to our understanding and misunderstanding”
Rasheed Ogunlaru
Read more
“If you listen quietly enough life will whisper its secrets to you”
Rasheed Ogunlaru
Read more
“It's not the world that needs to change - it's our consciousness we must raise”
Rasheed Ogunlaru
Read more
“First one must understand conditioning - only then can we speak of choice”
Rasheed Ogunlaru
Read more
“Sooner or later you'll hear what your heart has always been telling you:stop trying to be who you think you should be - become who you are.”
Rasheed Ogunlaru
Read more
“There's no alternative to being yourself. Accept it, honour it, value it - and get on with it.”
Rasheed Ogunlaru
Read more
“Love is the only answer to every question. It is the only thing that will serve you in every situation. It is the route and the destination. It is medication, liberation and should be at the heart of and expression of your vocation.”
Rasheed Ogunlaru
Read more
“The world is already yours - why try to conquer it?”
Rasheed Ogunlaru
Read more
“The greatest gift you can give (yourself or anyone else) is just being present”
Rasheed Ogunlaru
Read more
“All I have learned in life really just boils down to this: there is only one difference between the so-called wise and the so-called foolish...and between those who are truly happy and those who are not. Those who are wise - and those who are happy - embrace and appreciate life. Those who are unhappy and unwise do not. That is all; that is the only difference.”
Rasheed Ogunlaru
Read more
“The best way to get something good out of what you're doing is to put something good into it.”
Rasheed Ogunlaru
Read more
“Q: When is the perfect time? A: Who can say, but probably somewhere between haste and delay - and it's usually most wise to start today.”
Rasheed Ogunlaru
Read more
“While being you and truly sharing what you do will bring happiness to others, you won't find contentment merely trying to keep others happy.”
Rasheed Ogunlaru
Read more
“The funny thing about courage is that it is often more of an internal journey than it is an external challenge – thought it may present as one”
Rasheed Ogunlaru
Read more
“Customer conversion is dependent on the right customer conversation”
Rasheed Ogunlaru
Read more
“Odd how we focus on studying wars at at school to form our 'education'. No wonder we know so little about making and forging peace as adults.”
Rasheed Ogunlaru
Read more
“You will rarely make wise decisions if you surround yourself with fools”
Rasheed Ogunlaru
Read more
“How you look at it is pretty much how you'll see it”
Rasheed Ogunlaru
Read more
“The right word at the right time will unlock the door to treasures - the wrong one will close it forever”
Rasheed Ogunlaru
Read more
“My advice for life: dance and sing your song while the party is still on.”
Rasheed Ogunlaru
Read more
“Our life stories are at one and the same time reality, fallacy and fantasy...”
Rasheed Ogunlaru
Read more
“Our life stories are largely constructed and without mindfulness can prove destructive.”
Rasheed Ogunlaru
Read more
“Take a walk outside - it will serve you far more than pacing around in your mind.”
Rasheed Ogunlaru
Read more
“What people say and feel about you when you've left a room is precisely your job while you are in it.”
Rasheed Ogunlaru
Read more
“Legacy is not what's left tomorrow when you're gone. It's what you give, create, impact and contribute today while you're here that then happens to live on.”
Rasheed Ogunlaru
Read more
“Those who say life is knocking them down and giving them a tough time are usually the first to beat themselves up. Be on your own side.”
Rasheed Ogunlaru
Read more
“Finding oneself and one's path is like waking up on a foggy day. Be patient, and presently the fog will clear and that which has always been there can be seen. The path is already there to follow”
Rasheed Ogunlaru
Read more
“Until you understand your customers - deeply and genuinely - you cannot hope to serve them”
Rasheed Ogunlaru
Read more
“Throw your arms around the world and hold on tight. But not through fear ...but because of your love.”
Rasheed Ogunlaru
Read more