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Richard Brandt


“I'd disagree with the characterisations of him as competitive (which I think was just misinterpretation of his ambition) or secretive (which I think is more about wanting to protect his team and his customers). Jeff [Bezos] could much more accurately be described as a naively optimistic geek than a calculating megalomaniac.”
Richard Brandt
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“Perhaps it is his goofy laugh and silly grin that made people underestimate him; certainly his playfulness contributed to that perception. At their wedding reception, Jeff [Bezos] and MacKenzie provided an outdoor adult play area that included water balloons.”
Richard Brandt
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“... working at Amazon was not just a job - it was part of a visionary quest, something to give higher meaning to their lives.”
Richard Brandt
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“... Bezos personifies a new breed of executive that arose with the emergence of the game-changing technologies in the 1980s and 1990s ... a 'productive narcissist'. ... These executives have big enough egos to make up seemingly random rules of business leadership. However, unlike other narcissists, they get the job done.”
Richard Brandt
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“I didn't think he was a very 'nice' person,' says Chichilnisky [about Jeff Bezos]. 'I liked him, but he was not warm. I'm not criticising him, not a bit. It was like he could be a Martian for all I knew. A well-meaning, nice Martian.”
Richard Brandt
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“... physical bookstores will become ever-nicer places to be. They are going to have more sofas, better lattes, nicer people working there. Good bookstores are the community centres of the 20th century.”
Richard Brandt
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