Richard Todd

“And how does a place get spoiled? Well, it is spoiled by people very like us, which reminds us of a further paradox of travel. On the one hand travel is self-enhancing, on the other hand it is rather sneakily demoralizing. We use travel (in vane) to enhance our image: "Yes, sure, I've been to Fiji, but not for years. I hear it's gotten kind of touristy." But though we wear our travels, when they are over, like badges, while we are actually traveling we suffer constant little erosions of self-regard everywhere we go. Because, fond as we may be of the notion of ourselves as "travelers," shrewd as we may be in our choice of destination and lodging and wines, we are aware of ourselves as part of that declassed, identity-blurred worldwide mob.”

“The distinction often seems precarious. Both traveler and tourist are, by definition, separate from their environment. We like to think that the role we aspire to, the traveler, has that distance on the scene that implies vision and understanding, while the tourist suffers the alienation of the passive viewer, the "sightseer." At its worst, tourism is felt to represent a moral or spiritual failing. And in our hear we fear that we, too, are tourists.”

“And do I perhaps miss the point altogether? Is the guy who wears Tommy on his back participating in a clever, knowing, postmodern joke, whose unspoken text is that we all secretly care about labels, so why not acknowledge that in big campy letters? It may be. But I don't think so.”

“When did people begin to wear clothing with writing on it? Was this not significant? I visit a beach resort. There is a fellow sitting on the sand and his T-shirt says in bold letters: "Tommy." Is he Tommy? Of course not. Tommy is Tommy Hilfiger, the designer who writes his name all over everything and people buy it. Kate Spade puts her name on a purse and it sells for several hundred dollars. Calvin Klein enhances your underwear with his name. ... Where did they get their strange power? What did they do to derange people so that they actually pay for the right to wear an advertisement for what they have just bought?”