There is more than one author with this name
Rob Reid is the very popular author of numerous books on children’s programming for ALA Editions. He has also written resource books for Upstart Books, as well as two picture books. In addition, he writes regular columns on programming and children’s literature for LibrarySparks and Book Links magazines. He teaches courses on children’s and adolescent literature and a variety of library topics at the University of Wisconsin–Eau Claire. He conducts workshops throughout North America on ways to make literature come alive for children.
Source: ALA Store.