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Robert Greene

Best-selling author and public speaker, Robert Greene was born in Los Angeles. He attended U.C. California at Berkeley and the University of Wisconsin at Madison, where he received a degree in classical studies. He has worked in New York as an editor and writer at several magazines, including Esquire; and in Hollywood as a story developer and writer.

Robert has lived in London, Paris, and Barcelona; he speaks several languages and has worked as a translator. In 1995 he was involved in the planning and creation of the art school Fabrica, outside Venice, Italy. There he met Joost Elffers, the New York book packager and discussed with him his idea for a book on power and manipulation, the ultimate modern version of Machiavelli's The Prince.

Robert and Joost became partners and in 1998, The 48 Laws of Power was born. The book has been a national and international bestseller, and has been translated into 17 languages. In 2001, Robert released his second book, The Art of Seduction, which is more than a sequel to The 48 Laws; it is both a handbook on how to wield the ultimate form of power, and a detailed look at the greatest seducers in history.

The third in this highly anticipated series of books, The 33 Strategies of War, hit bookstores January 2006 and offers a strategic look behind the movements of War in application to everyday life. In addition to having a strong following within the business world and a deep following in Washington, DC, these books are also being hailed by everyone from war historians to some of the heaviest hitters in the rap world (including Jay-Z and 50 Cent).

The popularity of these books along with their vast and fiercely loyal audience proves these are profound, timeless lessons from historical leaders that still ring true in today's culture. Robert currently lives in Los Angeles.


“People are more complicated than the masks they wear in society.”
Robert Greene
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“Religion humanizes this universe, makes us feel important and loved. We are not animals governed by uncontrollable drives, animals that die for no apparent reason, but creatures made in the image of supreme being”
Robert Greene
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“When our emotions are engaged, we often have trouble seeing things as they are.”
Robert Greene
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“Religion is the great balm of existence because it takes us outside ourselves, connects us to something larger”
Robert Greene
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“People around you, constantly under the pull of their emotions, change their ideas by the day or by the hour, depending on their mood. You must never assume that what people say or do in a particular moment is a statement of their permanent desires.”
Robert Greene
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“They all overvalued the importance of stability.”
Robert Greene
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“The people with money were meddling in mechanical and design affairs. They were interjecting their mediocre ideas into the process and polluting it.”
Robert Greene
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“No one is really going to help you or give you direction. In fact, the odds are against you.”
Robert Greene
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“Still uncertain as to our identity, we think that what matters in the work world is gaining attention and making friends. And these misconceptions and naïveté are brutally exposed in the light of the real world.”
Robert Greene
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“We are all in search of feeling more connected to reality—to other people, the times we live in, the natural world, our character, and our own uniqueness. Our culture increasingly tends to separate us from these realities in various ways. We indulge in drugs or alcohol, or engage in dangerous sports or risky behavior, just to wake ourselves up from the sleep of our daily existence and feel a heightened sense of connection to reality. In the end, however, the most satisfying and powerful way to feel this connection is through creative activity. Engaged in the creative process we feel more alive than ever, because we are making something and not merely consuming, Masters of the small reality we create. In doing this work, we are in fact creating ourselves.”
Robert Greene
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“The passive ironic attitude is not cool or romantic, but pathetic and destructive.”
Robert Greene
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“In the future, the great division will be between those who have trained themselves to handle these complexities and those who are overwhelmed by them -- those who can acquire skills and discipline their minds and those who are irrevocably distracted by all the media around them and can never focus enough to learn.”
Robert Greene
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“The future belongs to those who learn more skills and combine them in creative ways.”
Robert Greene
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“With our limited senses and consciousness, we only glimpse a small portion of reality. Furthermore, everything in the universe is in a state of constant flux. Simple words and thoughts cannot capture this flux or complexity. The only solution for an enlightened person is to let the mind absorb itself in what it experiences, without having to form a judgment on what it all means. The mind must be able to feel doubt and uncertainty for as long as possible. As it remains in this state and probes deeply into the mysteries of the universe, ideas will come that are more dimensional and real than if we had jumped to conclusions and formed judgments early on.”
Robert Greene
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“Twere sin to stain fair Venus' courts with blood”
Robert Greene
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“Tweere sin to stain fair Venus' courts with blood”
Robert Greene
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“Let us call this quality the Original Mind. This mind looked at the world more directly—not through words and received ideas. It was flexible and receptive to new information. Retaining a memory of this Original Mind, we cannot help but feel nostalgia for the intensity with which we used to experience the world. As the years pass, this intensity inevitably diminishes. We come to see the world through a screen of words and opinions; our prior experiences, layered over the present, color what we see. We no longer look at things as they are, noticing their details, or wonder why they exist. Our minds gradually tighten up. We become defensive about the world we now take for granted, and we become upset if our beliefs or assumptions are attacked.”
Robert Greene
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“Her seductive power, however, did not lie in her looks [...]. In reality, Cleopatra was physically unexceptional and had no political power, yet both Caesar and Antony, brave and clever men, saw none of this. What they saw was a woman who constantly transformed herself before their eyes, a one-woman spectacle.Her dress and makeup changed from day to day, but always gave her a heightened, goddesslike appearance. Her words could be banal enough, but were spoken so sweetly that listeners would find themselves remembering not what she said but how she said it.”
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“Understand: people will constantly attack you in life. One of their main weapons will be to instill in you doubts about yourself – your worth, your abilities, your potential. They will often disguise this as their objective opinion, but invariably it has a political purpose – they want to keep you down.”
Robert Greene
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“Any titles, money, or privilege you inherit are actually hindrances. They delude you into believing you are owed respect.”
Robert Greene
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“Think of it this way: There are two kinds of failure. The first comes from never trying out your ideas because you are afraid, or because you are waiting for the perfect time. This kind of failure you can never learn from, and such timidity will destroy you. The second kind comes from a bold and venturesome spirit. If you fail in this way, the hit that you take to your reputation is greatly outweighed by what you learn. Repeated failure will toughen your spirit and show you with absolute clarity how things must be done.”
Robert Greene
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“...But the human tongue is a beast that few can master. It strains constantly to break out of its cage, and if it is not tamed, it will tun wild and cause you grief.”
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“Strike the shepherd and the sheep will scatter”
Robert Greene
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“Never assume that the person you are dealing with is weaker or less important than you are. Some people are slow to take offense, which may make you misjudge the thickness of their skin, and fail to worry about insulting them. But should you offend their honor and their pride, they will overwhelm you with a violence that seems sudden and extreme given their slowness to anger. If you want to turn people down, it is best to do so politely and respectfully, even if you feel their request is impudent or their offer ridiculous.”
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“Desire is both imitative (we like what others like) and competitive (we want to take away from others what they have). As children, we wanted to monopolize the attention of a parent, to draw it away from other siblings. This sense of rivalry... makes people compete for the attention.”
Robert Greene
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“who can you trust?”
Robert Greene
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“real action and true helpfulness are perhaps the ultimate charm.”
Robert Greene
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“Never whine, never complain, never try to justify yourself.”
Robert Greene
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“For the future, the motto is, "No days unalert.”
Robert Greene
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“A Prince asked the dying spanish statesman, "Does your Excellency forgive all your enemies?" "I do not have to forgive all my enemies," answered the stateman, "I have had them all shot.”
Robert Greene
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“Despise The Free Lunch”
Robert Greene
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“Keep your friends for friendship, but work with the skilled and competent”
Robert Greene
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“When you show yourself to the world and display your talents, you naturally stir all kinds of resentment, envy, and other manifestations of insecurity... you cannot spend your life worrying about the petty feelings of others”
Robert Greene
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“Nothing is stable in the realm of power, and even closest of friends can be transformed into the worst of enemies.”
Robert Greene
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“12--Lose Battles, But Win The War: Grand StrategyGrand strategy is the art of looking beyond the present battle and calculating ahead. Focus on your ultimate goal and plot to reach it.”
Robert Greene
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“Sweet are the thoughts that savour of content, The quiet mind is richer than a crown...”
Robert Greene
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“LAW 25Re-Create YourselfDo not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define if for you. Incorporate dramatic devices into your public gestures and actions – your power will be enhanced and your character will seem larger than life.”
Robert Greene
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“LAW 46Never Appear Too PerfectAppearing better than others is always dangerous, but most dangerous of all is to appear to have no faults or weaknesses. Envy creates silent enemies. It is smart to occasionally display defects, and admit to harmless vices, in order to deflect envy and appear more human and approachable. Only gods and the dead can seem perfect with impunity.”
Robert Greene
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“LAW 4 Always Say Less Than Necessary When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.”
Robert Greene
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“LAW 38Think As You Like But Behave Like OthersIf you make a show of going against the times, flaunting your unconventional ideas and unorthodox ways, people will think that you only want attention and that you look down upon them. They will find a way to punish you for making them feel inferior. It is far safer to blend in and nurture the common touch. Share your originality only with tolerant friends and those who are sure to appreciate your uniqueness.”
Robert Greene
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“There is nothing more intoxicating than victory, and nothing more dangerous.”
Robert Greene
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“Few are born bold. Even Napoleon had to cultivate the habit on the battlefield, where he knew it was a matter of life and death. In social settings he was awkward and timid, but he overcame this and practice boldness in every part of his life because he saw its tremendous power, how it could literally enlarge a man(even one who, like Napoleon, was in fact conspicuously small).”
Robert Greene
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“Do not leave your reputation to chance or gossip; it is your life's artwork, and you must craft it, hone it, and display it with the care of an artist.”
Robert Greene
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“Many a serious thinker has been produced in prisons, where we have nothing to do but think.”
Robert Greene
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“If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honors the timid.”
Robert Greene
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