Sacha Noam Baron Cohen is a British comedian, writer and a Golden Globe-winning actor most noted for his comic characters Ali G (a junglist-hip hop gangsta wannabe from suburban Staines), Borat (a Kazakh reporter), and Bruno (a flamboyantly gay Austrian fashion reporter).
In his routine, Baron Cohen typically conducts interviews with respected figures while posing as one of his characters for comic effect. His interviewees believe that the ostensible interviews are sincere and legitimate. His work has been recognized with several Emmy nominations, an Oscar nomination for Best Adapted Screenplay, a BAFTA award and a Golden Globe for Best Actor for his work in the feature film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. In 2009 he is scheduled to star in the feature film Dinner for Schmucks, based on a screenplay by comedian Andy Borowitz.
On December 21, 2007, Baron Cohen announced that, because the public had become too familiar with the characters, he was going to retire Borat and Ali G.