Seth Godin

“The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.”

“The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.”

“Change almost never fails because it's too early. It almost always fails because it's too late.”

“Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.”

“Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed.”

“When you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determine if the route is worth the effort. If it's not, dream bigger.”

“Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.”

“...the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.”

“Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.”

“The combination of passion and art is what makes someone a linchpin.”

“I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.”

“The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.”

“Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -”

“This is not a book for the wild-haired crazies your company keeps in a corner. It is a book for you, your boss, and your employees, because the best future available to us is a future where you contriubute your true self and your best work. Are you up for that?”

“The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.”

“Tell your lizard (brain) to shut up.”

“Art isn't only a painting; it's anything that changes someone for the better, any nonanonymous interaction that leads to a human (not simply a commercial) conclusion.”

“The lizard brain is hungry, scared, angry, and horny.The lizard brain only wants to eat and be safe.The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.The lizard brain cares what everyone else thinks, because status in the tribe is essential to its survival.A squirrel runs around looking for nuts, hiding from foxes, listening for predators, and watching for other squirrels. The squirrel does this because that's all it can do. All the squirrel has is a lizard brain.The only correct answer to 'Why did the chicken cross the road?' is 'Because it's lizard brain told it to.' Wild animals are wild because the only brain they posses is a lizard brain.The lizard brain is not merely a concept. It's real, and it's living on the top of your spine, fighting for your survival. But, of course, survival and success are not the same thing.The lizard brain is the reason you're afraid, the reason you don't do all the art you can, the reason you don't ship when you can. The lizard brain is the source of the resistance.”

“The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed.Someone can always do your job a little better or faster or cheaper than you can.The job might be difficult, it might require skill, but it's a job.Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.I call the process of doing your art 'the work.' It's possible to have a job and do the work, too. In fact, that's how you become a linchpin.The job is not the work.”

“Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren't artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artists who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.An artists is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artists takes it personally.That's why Bob Dylan is an artist, but an anonymous corporate hack who dreams up Pop 40 hits on the other side of the glass is merely a marketer. That's why Tony Hsieh, founder of Zappos, is an artists, while a boiler room of telemarketers is simply a scam.Tom Peters, corporate gadfly and writer, is an artists, even though his readers are businesspeople. He's an artists because he takes a stand, he takes the work personally, and he doesn't care if someone disagrees. His art is part of him, and he feels compelled to share it with you because it's important, not because he expects you to pay him for it.Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.Art is a personal act of courage, something one human does that creates change in another.”

“At the age of four, you were an artist. And at seven, you were a poet.”

“If you can’t state your position in eight words, you don’t have a position. ”