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Seth Stevenson


“The wonderful thing about extended travel - the whole lifestyle, with the come-and-go friendships and the rootless freedom - is that it breaks you out of ruts you’ve carved into your everyday life. But when you never stop traveling, travel itself becomes a rut. At some point, you’re no longer gaining a richer perspective on your life. It’s more like you’re running away.”
Seth Stevenson
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“Back in Russia, where they’re still getting acclimated to the whole capitalism thing, most TV advertising took a straightforward approach to persuasion. Thus, even though I don’t speak Russian, I had no trouble understanding Russian ads. They were all along the lines o: “Oh, no, there’s a stain on the tablecloth! What will Mom do? Thank goodness for this effective detergent!” Not so in Japan, where sophisticated consumers have grown bored with simple persuasion, forcing advertisers to get wildly inventive. Japanese TV ads have at this point evolved into an abstract mishmash of symbols and sounds. Your average thirty-second Japanese commercial is something like: Here’s a man holding a giraffe. Now the giraffe morphs into a rainbow. The rainbow is friends with a talking pencil, and they live together on a spaceship. A few seconds of laughter! A snippet of loud reggae music! Fad out. At least half the time, I have no idea what the product being advertised is or what it does. And yet I very much enjoy the ads. They’re like short-acting hallucinogens.”
Seth Stevenson
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“As I continue to sip at the chest-warming liquor, entering ever-deeper states of inebriation, a mauldin thought begins to take shape in my whiskey-addled skull. My notion is this: We are each of us our own container ship, transporting our various cargoes through the ocean of life. At ports along the way, we may stop and pick up a new lover, a spouse, a child. At other ports we unload precious items - friends move away, relationships end, parents die. Even when we’re lost in the deepest fog, we must try to keep our watch, not be the cause of any tragic collisions, and to do what we can to keep our cargo safe. In the end, of course, your ship rusts out and is not longer seaworthy. So, I suppose, in this analogy, the afterlife equates to being bought by a Greek shipping line.”
Seth Stevenson
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