Shirley George Frazier

Shirley George Frazier is the world’s foremost authority on gift basket business start-up, design, Web site management, industry growth, and profitability.

In business since 1990, Shirley is president of Sweet Survival LLC, a consulting firm specializing in business and marketing support to home-based professionals, florists, specialty store owners, wine shops, and department stores worldwide. Her clients include Macy’s, Barnes & Noble, Total Wine, and Hallmark stores.

Shirley’s Web site, www.GiftBasketBusiness.com, features industry resources, articles, marketing tips, videos, online newsletter, product sources, and a full range of support services for new and veteran gift basket entrepreneurs.

As a professional speaker and industry expert, Shirley conducts seminars at conferences, business events, and trade shows; trains aspiring designers through private consultations and continuing education classes; provides small business advice on CNBC, New York’s Fox Channel Five, and The Food Network; publishes articles in Gifts & Decorative Accessories, Spare Time Magazine, and Opportunities Magazine; and is quoted in Black Enterprise, Entrepreneur Magazine, Gift Shop Magazine, The Orange County Register, New York Newsday, and worldwide publications.

Shirley is also author of The Gift Basket Design Book and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today.