Steve Jobs

“What we're doing here will send a giant ripple through the universe.”

“Everything is important- that success is in the details.”

“Details matter, it's worth waiting to get it right.”

“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out.”

“Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.”

“I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.”

“Oh wow. Oh wow. Oh wow.”

“When you’re young, you look at television and think, There’s aconspiracy. The networks have conspired to dumb us down. Butwhen you get a little older, you realize that’s not true. The networksare in business to give people exactly what they want. That’s a farmore depressing thought. Conspiracy is optimistic! You can shootthe bastards! We can have a revolution! But the networks are reallyin business to give people what they want. It’s the truth.”

“I'm as proud of what we don't do as I am of what we do.”

“The journey is the reward”

“One more thing...”

“If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.”

“Things don't have to change the world to be important.”

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.”

“Sometimes life is going to hit you in the head with a brick. Don't lose faith.”

“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

“If you live each day as if it were your last, someday you'll be right. Every morning I looked in the mirror and asked myself: If today were the last day of my life, would I want to do what I do today? ”

“Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.”

“For most of my life, I’ve felt that there must be more to our existence than meets the eye.This is who I am, and you can’t expect me to be someone I’m not.”

“Design is not limited to fancy new gadgets. Our family just bought a new washing machine and dryer. We didn’t have a very good one so we spent a little time looking at them. It turns out that the Americans make washers and dryers all wrong. The Europeans make them much better – but they take twice as long to do clothes! It turns out that they wash them with about a quarter as much water and your clothes end up with a lot less detergent on them. Most important, they don’t trash your clothes. They use a lot less soap, a lot less water, but they come out much cleaner, much softer, and they last a lot longer. We spent some time in our family talking about what’s the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table. We’d get around to that old washer-dryer discussion. And the talk was about design. We ended up opting for these Miele appliances, made in Germany. They’re too expensive, but that’s just because nobody buys them in this country. They are really wonderfully made and one of the few products we’ve bought over the last few years that we’re all really happy about. These guys really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years.”

“Design is not just what it looks like and feels like. Design is how it works.”

“Focusing is about saying No.”

“I would trade all of my technology for an afternoon with Socrates.”

“You've baked a really lovely cake, but then you've used dog shit for frosting.”

“Why join the navy if you can be a pirate?”

“Creativity is just connecting things.”

“There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.”

“За мен не е важно да съм най-богатият човек в гробищата... Важно е, когато си лягам вечер да си казвам, днес направихме нещо изключително”

“Think Different”

“Vaše vreme je ograničeno. Stoga, nemojte ga protraćiti tako što ćete živeti tuđi život. Nemojte upasti u zamku i živeti sa mišljenjem drugih ljudi. Ne dozvolite da buka stavova i mišljenja drugih potisne vaš unutarnji glas. I najvažnije, imajte hrabrosti da sledite svoje srce i svoju intuiciju. Oni već nekako znaju šta želite postati. Sve ostalo je sporedno”

“And the only way to do great work is to love what you do.... Don't settle”

“When I was 17, I read a quote that went something like: 'If you live each day as if it was your last, someday you'll most certainly be right.' It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.”

“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

“Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful... that's what matters to me.”

“My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.”

“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.”

“Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did.”

“The heaviness of being successful was replaced by the lightness of being a beginner again.”

“Don’t let the noise of others’ opinions drown out your own inner voice."[Stanford University commencement speech, 2005]”

“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.”

“I've been rejected, but I am still in love.”

“Stay hungry. Stay foolish.”

“If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.”

“Innovation is the only way to win.”

“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

“Real artists ship.”

“If you live each day as it was your last, someday you'll most certainly be right”