The Onion

The satirical newspaper The Onion was founded in 1988 at the University of Wisconsin, Madison. Originally a weekly humor print publication targeting a local student population, The Onion is today a booming news organization known as America’s Finest News Source.

The launch of TheOnion.com in 1996 expanded its signature brand of satire to a national and international audience. Online expansion opened doors to growth in a multitude of areas. The company has become an omnipotent news empire, reaching millions of fans through print, broadcast, radio, mobile apps, books, and, in January 2011, two new television shows on the Independent Film Channel and Comedy Central. The website continues to be the nucleus of all The Onion does, described by TIME magazine as “the funniest site on the Internet.”

TheOnion.com now averages 40 million page views and roughly 7.5 million unique visitors per month. The Onion’s digital strategy has resulted in an enormous and dedicated fan base. The newspaper’s content is delivered constantly, Tweeted at optimum times and posted on Facebook during high-traffic periods. Subsequently, users can easily embed, share, or post articles and videos to their personal Facebook and Twitter accounts. As a result, the Onion’s fans take an active role in the viral nature of the content. Within minutes of posting an article or video, the content materializes across a number of platforms.