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Wendy Welch


“Another lesson for bookshop owners: "Learn how to listen yet let it pass through you." Thanks to some therapist friends, I have finally acquired that tough skill. But it wasn't part of our anticipated job description.”
Wendy Welch
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“When the occasional customer tells us his or her dream of running a bookstore someday, we recognize our own naivete in that enthusiasm. They may have some inkling about long hours and low pay, but rarely do they know about the fires, the guerrilla bargainers, the bereavements, or the prisons. Neither did we - then. But we sure do now. In all honesty, the scariest, hardest, saddest, and most important stories found in a bookshop aren't in the books, they're in the customers.”
Wendy Welch
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“Third places are those needed spaces, neither home nor work, where we are known by our names and valued for being whatever we decide to be -- the clown, the intellectual, the quiet person. Being part of a family is a wonderful thing, and I'm all for team-building at work, but having a place where you don't have to be anything to anyone makes a pleasant breather.”
Wendy Welch
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“Anyone getting starry-eyed about owning a bookstore should ask herself a few questions: Can you lift a box weighing fifty pounds? Do you know what cat pee on paper smells like and can you get it out? Will you exude patience while solving puzzles that start "I'm looking for a book..." and peter out somewhere between "it has 'The' in the title" and "It has a red cover and the author was a soldier whose last name started with S. Or was it Z?”
Wendy Welch
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“The essential criterion for running a bookstore is less "Do you like books?" than "Do you like people?" Ironically, we find that having unlimited access to more reading material than we ever could have imagined means we read less. Chuck and Dee Robinson own Village Books [...]He once said in an interview with business writer Rober Spector, "If you're opening a bookstore because you love reading books, then become a night watchman because you'll be able to read more books that way." He was right. It's amazing how just the sight of so much intellectual fodder quells the appetite, let alone how little time remains to read once the shelves have been straightened, the day's swap credits assessed and put away, and the sales taxes tallied.”
Wendy Welch
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