William Strauss photo

William Strauss


“One reason why the cycle of archetypes recurs is that each youth generation tries to correct or compensate for what it perceives as the excesses of the midlife generation in power. For example, Boomers (a Prophet generation, whose strength is individualism, culture and values) raised Millennial children (a Hero generation, whose strength is in collective civic action). Archetypes do not create archetypes like themselves, they create opposing archetypes. Your generation isn’t like the generation that shaped you, but it has much in common with the generation that shaped the generation that shaped you.”
William Strauss
Read more