123 Design Quotes

Design is more than just aesthetics; it's a powerful medium that communicates ideas, emotions, and solutions. Whether you're a seasoned professional or a budding enthusiast, inspiration can often be found in the words of those who have mastered the craft. Dive into our curated collection of the top 123 design quotes, and let these timeless insights and reflections from industry leaders ignite your creativity and expand your understanding of what design truly entails.

1. “A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.” - Douglas Adams

2. “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry

3. “The total amount of suffering per year in the natural world is beyond all decent contemplation. During the minute that it takes me to compose this sentence, thousands of animals are being eaten alive, many others are running for their lives, whimpering with fear, others are slowly being devoured from within by rasping parasites, thousands of all kinds are dying of starvation, thirst, and disease. It must be so. If there ever is a time of plenty, this very fact will automatically lead to an increase in the population until the natural state of starvation and misery is restored. In a universe of electrons and selfish genes, blind physical forces and genetic replication, some people are going to get hurt, other people are going to get lucky, and you won't find any rhyme or reason in it, nor any justice. The universe that we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but pitiless indifference.” - Richard Dawkins

4. “Simplicity is about subtracting the obvious and adding the meaningful.” - John Maeda

5. “aesthetic isn't simply about good design for good design's sake.” - Noah Kerner

6. “Simple is good.” - Jim Henson

7. “What about confusing clutter? Information overload? Doesn't data have to be "boiled down" and "simplified"? These common questions miss the point, for the quantity of detail is an issue completely separate from the difficulty of reading. Clutter and confusion are failures of design, not attributes of information.” - Edward R. Tufte

8. “Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” - Paul Rand

9. “Sure some medical experts say coffee could be a health hazard, but they obviously never built a web site before!” - Geoff Blake

10. “So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time. ” - Paul Rand

11. “Everything is design. Everything!” - Paul Rand

12. “...But I own that I cannot see as plainly as others do, and as I should wish to do, evidence of design and beneficence on all sides of us. There seems to me too much misery in the world. I cannot persuade myself that a beneficent and omnipotent God would have designedly created the Ichneumonidæ with the express intention of their feeding within the living bodies of Caterpillars, or that a cat should play with mice... I feel most deeply that the whole subject is too profound for the human intellect. A dog might as well speculate on the mind of Newton. Let each man hope and believe what he can.” - Charles Darwin

13. “When the image is new, the world is new.” - Gaston Bachelard

14. “V.S. Pritchett's definition of a short story is 'something glimpsed from the corner of the eye, in passing.' Notice the 'glimpse' part of this. First the glimpse. Then the glimpse gives life, turned into something that illuminates the moment and may, if we're lucky -- that word again -- have even further ranging consequences and meaning. The short story writer's task is to invest the glimpse with all that is in his power. He'll bring his intelligence and literary skill to bear (his talent), his sense of proportion and sense of the fitness of things: of how things out there really are and how he sees those things -- like no one else sees them. And this is done through the use of clear and specific language, language used so as to bring to life the details that will light up the story for the reader. For the details to be concrete and convey meaning, the language must be accurate and precisely given. The words can be so precise they may even sound flat, but they can still carry; if used right they can hit all the notes.” - Raymond Carver

15. “You must forget all your theories, all your ideas before the subject. What part of these is really your own will be expressed in your expression of the emotion awakened in you by the subject.” - Henri Matisse

16. “If you can design one thing, you can design everything.” - Massimo Vignelli

17. “I am enthusiastic over humanity’s extraordinary and sometimes very timely ingenuity. If you are in a shipwreck and all the boats are gone, a piano top buoyant enough to keep you afloat that comes along makes a fortuitous life preserver. But this is not to say that the best way to design a life preserver is in the form of a piano top. I think that we are clinging to a great many piano tops in accepting yesterday’s fortuitous contrivings as constituting the only means for solving a given problem.” - Richard Buckminster Fuller

18. “When you want to know how things really work, study them when they're coming apart.” - William Gibson

19. “Spec = asking the world to have sex with you and promising dinner date to one lucky winner.” - Jeffrey Zeldman

20. “Real web designers write code. Always have, always will.” - Jeffrey Zeldman

21. “Whenever something is engineered as complex, it is designed to keep you simple.” - Richard Diaz

22. “Places matter. Their rules, their scale, their design include or exclude civil society, pedestrianism, equality, diversity (economic and otherwise), understanding of where water comes from and garbage goes, consumption or conservation. They map our lives.” - Rebecca Solnit

23. “A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.” - Louis Nizer

24. “The life of a designer is a life of fight: fight against the ugliness.” - Massimo Vignelli

25. “If there is shit all around me, how can I eat my ice cream?” - S Balaram

26. “In a meat-eating world, wearing leather for shoes and even clothes, the discussion of fur is childish.” - Karl Lagerfeld

27. “Clear thinking at the wrong moment can stifle creativity.” - Karl Lagerfeld

28. “Absurdity and anti—absurdity are the two poles of creative energy.” - Karl Lagerfeld

29. “Fashion is a language that creates itself in clothes to interpret reality.” - Karl Lagerfeld

30. “I like to reinvent myself — it’s part of my job.” - Karl Lagerfeld

31. “The woman is the most perfect doll that i have dressed with delight and admiration.” - Karl Lagerfeld

32. “It's natural to think that living things must be the handiwork of a designer. But it was also natural to think that the sun went around the earth. Overcoming naive impressions to figure out how things really work is one of humanity's highest callings.[Can You Believe in God and Evolution? Time Magazine, August 7, 2005]” - Steven Pinker

33. “Sustainability is now a big baggy sack in which people throw all kinds of old ideas, hot air and dodgy activities in order to be able to greenwash their products and feel good.” - Kevin McCloud

34. “I believe in doing the thing you feel is right. If it looks right, it is right.” - Dorothy Draper

35. “Als een site is voorzien van een elegant design maar verder niet bruikbaar is, zal de site falen. Het omgekeerde is echter ook van toepassing! Als een site perfect bruikbaar is maar is voorzien van een volkomen ongeïnspireerd en oersaai non-design, zal hij eveneens falen.” - Peter Kassenaar

36. “Art is solving problems that cannot be formulated before they have been solved. The shaping of the question is part of the answer.” - Piet Hein

37. “Humans are often credited with having real foresight, in distinction to the rest of biology which does not. For example, Dawkins compares the 'blind watchmaker' of natural selection with the real human one. 'A true watchmaker has foresight: he designs his cogs and springs, and plans their interconnections, with a future purpose in his mind's eye. Natural selection . . . has no purpose in mind'.I think this distinction is wrong. There is no denying that the human watchmaker is different from the natural one. We humans, by virtue of having memes, can think about cogs, and wheels, and keeping time, in a way that animals cannot. Memes are the mind tools with which we do it. But what memetics shows us is that the processes underlying the two kinds of design are essentially the same. They are both evolutionary processes that give rise to design through selection, and in the process they produce what looks like foresight.” - Susan J. Blackmore

38. “Real artists ship.” - Steve Jobs

39. “As a designer, you have to think in time and see things in sequence. You have to see information as a narrative form - Paul Mijksenaar quoted by Kim Baer” - Paul Mijksenaar

40. “For a brief period of time the American electric-sign industry looked beyond its most immediate market and collaborated with store designers and architects in creating a style which became known as 'stream-line.' Later it became known as 'American Déco.' Whatever it was called or will be called in the future, it represents in terms of neon a thrust away from isolated signage toward an area of architectural ornamentation in which signage is but one element in an overall plan. — Rudi Stern” - Philip Di Lemme

41. “4. Radicalism of forms. If a new model once created meets with much success on account of its greater efficiency than its predecessor, it lends certain neighbouring forms a formal radicalism, which attempts to borrow from the appearance of the new form: for example, bronze tools that had reached the furthest development of their utility had a disastrous influence on stone tools, warping them toward an elegance that could only be attained in bronze. Today aviation has imposed its aerodynamic forms even on baby strollers and irons. This radicalism of forms is a result of the fact that people become bored when they do not find some unexpected element in the familiar. This radicalism might seem illogical, as the advocates of standardization believe, but we must not forget that discovery is only made possible by this need of humanity.” - Tom McDonough

42. “Typography is the craft of endowing human language with a durable visual form.” - Robert Bringhurst

43. “Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (...) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.” - Ellen Lupton

44. “Readers usually ignore the typographic interface, gliding comfortably along literacy’s habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself evident, typography can illuminate the construction and identity of a page, screen, place, or product.” - Ellen Lupton

45. “[Public housing projects] are not lacking in natural leaders,' [Ellen Lurie, a social worker in East Harlem] says. 'They contain people with real ability, wonderful people many of them, but the typical sequence is that in the course of organization leaders have found each other, gotten all involved in each others' social lives, and have ended up talking to nobody but each other. They have not found their followers. Everything tends to degenerate into ineffective cliques, as a natural course. There is no normal public life. Just the mechanics of people learning what s going on is so difficult. It all makes the simplest social gain extra hard for these people.” - Jane Jacobs

46. “As children get older, this incidental outdoor activity--say, while waiting to be called to eat--becomes less bumptious, physically and entails more loitering with others, sizing people up, flirting, talking, pushing, shoving and horseplay. Adolescents are always being criticized for this kind of loitering, but they can hardly grow up without it. The trouble comes when it is done not within society, but as a form of outlaw life.The requisite for any of these varieties of incidental play is not pretentious equipment of any sort, but rather space at an immediately convenient and interesting place. The play gets crowded out if sidewalks are too narrow relative to the total demands put on them. It is especially crowded out if the sidewalks also lack minor irregularities in building line. An immense amount of both loitering and play goes on in shallow sidewalk niches out of the line of moving pedestrian feet.” - Jane Jacobs

47. “Universal design systems can no longer be dismissed as the irrelevant musings of a small, localized design community. A second modernism has emerged, reinvigorating the utopian search for universal forms that marked the birth of design as a discourse and a discipline nearly a century earlier.” - Ellen Lupton

48. “Ars est celaree artem.” - Ovidio

49. “Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.” - Chris Arnold

50. “Since the Leeburg Pike [at Tyson's Corner] carries six to eight lanes of fast-moving traffic and the mall lacks an obvious pedestrian entrance, I decided to negotiate the street in my car rather than on foot. This is a problem planners call the 'drive to lunch syndrome,' typical of edge nodes where nothing is planned in advance and all the development takes place in isolated 'pods'.” - Dolores Hayden

51. “Parks, plazas, gardens, and rooftops are culture-producing places, not merely place for retreat. Sidewalks and bridges become ends in themselves instead of just a means of getting from one place to another.” - Sally A. Kitt Chappell

52. “In merging nature and culture the most successful cities combine such universal needs as maintaining or restoring contact with the cycles of nature, with specific, local characteristics.” - Sally A. Kitt Chappell

53. “Intent not followed by action is an insult to your design. Decide what you want, create a plan, and get your ass out there!” - Steve Maraboli

54. “Fashion is about two things: the evolution and the opposite.” - Karl Lagerfeld

55. “Good design is obvious. Great design is transparent.” - Joe Sparano

56. “Design is an opportunity to continue telling the story, not just to sum everything up.” - Tate Linden

57. “The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.” - Tom Peterson

58. “Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs

59. “Design is not really a way for me to express myself. Design is a product that we produce for a client.” - Peleg Top

60. “Sketches are social things. They are lonely outside the company of other sketches and related reference material. They are lonely if they are discarded as soon as they are done. And they definitely are happiest when everyone in the studio working on the project has spent time with them.” - Bill Buxton

61. “Imitate. Don’t be shy about it. Try to get as close as you can. You'll never get all the way, and the separation might be truly remarkable.” - Bruce Mau

62. “A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)” - Woodrow Phoenix

63. “Design is a fundamental human activity, relevant and useful to everyone. Anything humans create—be it product, communication or system—is a result of the process of making inspiration real. I believe in doing what works as circumstances change: quirky or unusual solutions are often good ones. Nature bends and so should we as appropriate. Nature is always right outside our door as a reference and touch point. We should use it far more than we do.” - Maggie Macnab

64. “You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” - Steve Jobs

65. “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” - Charles Eames

66. “Only the free-wheeling artist-explorer, non-academic, scientist-philosopher, mechanic, economist-poet who has never waited for patron-starting and accrediting of his co-ordinate capabilities holds the prime initiative today.” - Richard Buckminster Fuller

67. “A new, self-employed architect scientist is the one in all the world who may accelerate realization of a high-standard survival for all, as now completely practical within the scope of available technology.” - Richard Buckminster Fuller

68. “The self-commissioned architect is the obviously exclusive potential - for as at present used, or designed, the world's resources are serving only forty-four per cent of humanity.” - Richard Buckminster Fuller

69. “It is new design by architects versus world revolution by political leadership.” - Richard Buckminster Fuller

70. “Architects, if they are really to be comprehensive, must assume the enormous task of thinking in terms always disciplined to the scale of the total world pattern of needs, its resource flows, its recirculatory and regenerative processes.” - Richard Buckminster Fuller

71. “There is an effective strategy open to architects. Whereas doctors deal with the interior organisms of man, architects deal with the exterior organisms of man. Architects might join with one another to carry on their work in laboratories as do doctors in anticipatory medicine.” - Richard Buckminster Fuller

72. “What many refer to as intuition, then, is not the untaught or unteachable but instead is a learned understanding and respect of process, molded by experience and refined over a great deal of time and practice.” - Jon Kolko

73. “So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.” - Walter Isaacson

74. “for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.” - Walter Isaacson

75. “One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has a sexiness and a design sensibility that has turned many consumers into instant converts. Macintosh owners upgrade far more often than most computer users for precisely this reason.” (p.98)” - Seth Godin

76. “Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.” - Steve Krug

77. “You all know the argument from design: everything in the world is made just so that we can manage to live in the world, and if the world was ever so little different, we could not manage to live in it. That is the argument from design. It sometimes takes a rather curious form; for instance, it is argued that rabbits have white tails in order to be easy to shoot. I do not know how rabbits would view that application.” - Bertrand Russell

78. “A chair is the first thing you need when you don’t really need anything, and is therefore a peculiarly compelling symbol of civilization. For it is civilization, not survival, that requires design.” - Ralph Caplan

79. “Thinking about design is hard, but not thinking about it can be disastrous.” - Ralph Caplan

80. “Attention must be paid’ is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation at hand.” - Ralph Caplan

81. “Designers shouldn’t design for museums any more than mummies should die for them.” - Ralph Caplan

82. “…no industrial designer worth his salt, or our attention, has been trained to work exclusively on any particular product, unless by accident. What he has been trained to do is practice a process called design, a process that includes esthetic choices but does not consist only of them.” - Ralph Caplan

83. “We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.” - Ralph Caplan

84. “All our media are given over to things that are better left unsaid.” - Ralph Caplan

85. “Consciously or not, we feel and internalize what the space tells us about how to work. When you walk into most offices, the space tells you that it's meant for a group of people to work alone. Closed-off desks sprout off of lonely hallways, and in a few obligatory conference rooms a huge table ensures that people are safely separated from one another.” - David Kelley

86. “Design cannot rescue failed content.” - Edward R. Tufte

87. “Small, noncomparative, highly labeled data sets usually belong in tables.” - Edward R. Tufte

88. “Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.” - Edward R. Tufte

89. “A Puritan twist in our nature makes us think that anything good for us must be twice as good if it's hard to swallow. Learning Greek and Latin used to play the role of character builder, since they were considered to be as exhausting and unrewarding as digging a trench in the morning and filling it up in the afternoon. It was what made a man, or a woman -- or more likely a robot -- of you. Now math serves that purpose in many schools: your task is to try to follow rules that make sense, perhaps, to some higher beings; and in the end to accept your failure with humbled pride. As you limp off with your aching mind and bruised soul, you know that nothing in later life will ever be as difficult.What a perverse fate for one of our kind's greatest triumphs! Think how absurd it would be were music treated this way (for math and music are both excursions into sensuous structure): suffer through playing your scales, and when you're an adult you'll never have to listen to music again. And this is mathematics we're talking about, the language in which, Galileo said, the Book of the World is written. This is mathematics, which reaches down into our deepest intuitions and outward toward the nature of the universe -- mathematics, which explains the atoms as well as the stars in their courses, and lets us see into the ways that rivers and arteries branch. For mathematics itself is the study of connections: how things ideally must and, in fact, do sort together -- beyond, around, and within us. It doesn't just help us to balance our checkbooks; it leads us to see the balances hidden in the tumble of events, and the shapes of those quiet symmetries behind the random clatter of things. At the same time, we come to savor it, like music, wholly for itself. Applied or pure, mathematics gives whoever enjoys it a matchless self-confidence, along with a sense of partaking in truths that follow neither from persuasion nor faith but stand foursquare on their own. This is why it appeals to what we will come back to again and again: our **architectural instinct** -- as deep in us as any of our urges.” - Ellen Kaplan

90. “Modernism isn't a design ethos any more, it's an economy of scale, and a marketing tool to sell the ordinary as something special, the sexless as erotic. A technological device without a specific, personalized identity has a subtext: it asserts the value of instrumentality. Its design is a reflection of its role... The anonymity of these objects is part of what they are: interchangeable commodities whose uniqueness in so far as they possess any is created by what is done with them. Function is an identity. And that identity is something we are encouraged to incorporate into our perception of self, that anonymity is proposed as something to emulate. Whimsy and uniqueness are indulgences.” - Nick Harkaway

91. “Freedom is more than just a patriotic concept; it is the purest intent of our design. Be you. Be free. Be nice.” - Steve Maraboli

92. “BREAKING NEWS: You're awesome and designed for success; live this day accordingly!” - Steve Maraboli

93. “For example, they recently had a piece on a character--I think his name was Ambrosio D'Urbervilles--whose "design statement" was to stuff an entire apartment from floor to ceiling with dark purple cottonballs. He called it "Portrait of a Dead Camel Dancing on the Roof of a Steambath.” - Mark Helprin

94. “I love to be a graphic designer, but could we get rid of clients somehow please?” - Erik Spiekermann

95. “In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service” - Steve Jobs

96. “The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.” - Steven Johnson

97. “We interrogate the world by making.” - Bill Burnett

98. “We have an internal check and balance system. By design we are so filled with possibility, opportunity, with greatness that when we live small, within the bottom of our capability, we innately know we should be living greater than that, and it creates a disconnect inside that leads us to feeling empty, unhappy, maybe even depressed.” - Steve Maraboli

99. “(found in Just My Type by Simon Garfield p. 19)If you don't get your type warm it will be no use at all for setting down warm human ideas ... By jickity, I'd like to make a type that fitted 1935 all right enough, but I'd like to make it warm - so full of blood and personality that it would jump at you.” - William Addison Dwiggins

100. “If the statistics are boring, then you've got the wrong numbers.” - Edward Tufte

101. “Ladies, most of you have no idea how beautiful you are. Don't let mean words from an insecure soul blind you from the truth of your beauty. You are beautiful by design... just the way you are.” - Steve Maraboli

102. “...and I came to the conclusion that in any project we design and develop, the size and degree of complexity of the information and control systems inscribed in it are the crucial factors, so that the all-embracing and absolute perfection of the concept can in practice coincide, indeed ultimately must coincide, with its chronic dysfunction and constitutional instability.” - W. G. Sebald

103. “Cities and landscapes are illustrations of our spiritual and material worth. They not only express our values but give them a tangible reality. They determine the way in which we use or squander our energy, time, and land resources.” - Léon Krier

104. “design is so important because chaos is so hard” - Jules Feiffer

105. “The designer's job is to imagine the world not how it is, but how it should be.” - Sir Terence Conran

106. “Copywriting is a design muse, it carves a beautiful masterpiece in an imaginative way.” - Sharen Song

107. “To have a style is to be stuck.” - Jonah Lehrer from Milton Glaser

108. “A person is not a closed system, they can never be fully self-sufficient. We need each other because we cannot make everything ourselves. Everything was invented, but it was not done alone, so we should revere the times we are able to fill this complementary role for others, and cherish when others do so for us. It's the words of others that teach us to speak, the expressions of life by other people that teach us how to express ourselves.” - Frank Chimero

109. “In pursuing a ‘way,’ Japanese typically move beyond an interest in craftsmanship to a kind of sacred search for the ultimate.” - Morinosuke Kawaguchi

110. “In Japan, so many emoticons have been created that it’s reasonable to assume Japanese appreciate their convenience more than anyone else.” - Morinosuke Kawaguchi

111. “At the root of Japanese manufacturing lies a feminine delicacy and shyness as well as a childlike curiosity and fantasy-filled worldview.” - Morinosuke Kawaguchi

112. “Good ideas come from everywhere. It's more important to recognize a good idea than to author it.” - Jeanne Gang

113. “I don't want to be interesting. I want to be good.” - Mies Van de Rohe

114. “You were born to journey in the direction of your purpose. Anything that halts your progress is contrary to your design.” - Steve Maraboli

115. “In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.” - Steve Krug

116. “As a rule, conventions only become conventions if they work.” - Steve Krug

117. “Sometimes time spent reinventing the wheel results in a revolutionary new rolling device. But sometimes it just amounts to time spent reinventing the wheel.” - Steve Krug

118. “Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users aregenerally in such a hurry that they routinely miss subtle cues.” - Steve Krug

119. “The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.” - Steve Krug

120. “The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account.” - Steve Krug

121. “And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?” - Steve Krug

122. “It does wonders for my own psyche to turn envy into inspiration. No matter how successful we become, we're never above that.” - Hillman Curtis

123. “For good or for bad, we define ourselves in many ways by the gadgets we use and the clothes we wear. We don't want to surround ourselves with cheap products. Nobody really aspires to that. We also don't want to pay for a diamond-encrusted ereader. We don't need bling; we just need to feel like the design speaks to us.” - Jason Merkoski