38 Inspiring Advertising Quotes

In the ever-evolving world of advertising, inspiration can be the cornerstone of groundbreaking creativity and success. Whether you're a seasoned marketer or a newcomer trying to carve a niche, a well-timed quote can ignite the spark of innovation or provide a fresh perspective. Our curated collection of the top 38 inspiring advertising quotes is designed to do just that—elevate your thinking, motivate your team, and refine your approach. Dive into these pearls of wisdom from industry legends and thought leaders who have mastered the art of connecting brands with audiences. Let their insights propel you to new heights in your advertising journey.

1. “Art directors speak in pictures. If you want an art director to understand what you're saying, you need to draw some lines and circles on a piece of paper.” - Nevada Scheffler

2. “[I]m Internet [ist] Aufmerksamkeit eine echte Ware geworden, die sich bereits im Moment ihrer Entstehung vermarkten lässt.” - Sascha Lobo

3. “In a culture that is becoming ever more story-stupid, in which a representative of the Coca-Cola company can, with a straight face, pronounce, as he donates a collection of archival Coca-Cola commercials to the Library of Congress, that 'Coca-Cola has become an integral part of people's lives by helping to tell these stories,' it is perhaps not surprising that people have trouble teaching and receiving a novel as complex and flawed as Huck Finn, but it is even more urgent that we learn to look passionately and technically at stories, if only to protect ourselves from the false and manipulative ones being circulated among us.” - George Saunders

4. “The best ideas come as jokes. Make your thinking as funny as possible.” - David M. Ogilvy

5. “Our mental environment is a common-property resource like the air or the water. We need to protect ourselves from unwanted incursions into it, much the same way we lobbied for nonsmoking areas ten years ago.” - Kalle Lasn

6. “Do an overwhelming number of respected scientists believe that human actions are changing the Earth's climate? Yes. OK, that being the case, let's undermine that by finding and funding those few contrarians who believe otherwise. Promote their message widely and it will accumulate in the mental environment, just as toxic mercury accumulates in a biological ecosystem. Once enough of the toxin has been dispersed, the balance of public understanding will shift. Fund a low level campaign to suggest any threat to the car is an attack on personal freedoms. Create a "grassroots" group to defend the right to drive. Portray anticar activists as prudes who long for the days of the horse and buggy. Then sit back, watch the infotoxins spread - and get ready to sell bigger, better cars for years to come.” - Kalle Lasn

7. “The schedules are crammed with shows urging us to travel further, drive faster, build bigger, buy more, yet none of them are deemed to offend the rules, which really means that they don't offend the interests of business or the pampered sensibilities of the Aga class. The media, driven by fear and advertising, are hopelessly biased towards the consumer economy and against the biosphere.” - George Monbiot

8. “After the collapse of socialism, capitalism remained without a rival. This unusual situation unleashed its greedy and - above all - its suicidal power. The belief is now that everything - and everyone - is fair game.” - Günter Grass

9. “All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.” - George Orwell

10. “It did what all ads are supposed to do: create an anxiety relievable by purchase.” - David Foster Wallace

11. “The consumer isn't a moron. She is your wife.” - David Ogilvy

12. “Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.” - David Ogilvy

13. “And I knew with total certainty that a protection factor of fifteen was the highest level of sunblock scientifically possible. Now they were selling me a thirty.” - Don DeLillo

14. “Rumfoord had known that Constant would try to debase the picture by using it in commerce. Constant's father had done a similar thing when he found he could not buy Leonardo's "Mona Lisa" at any price. The old man had punished Mona Lisa by having her used in an advertising campaign for suppositories. It was the free-enterprise way of handling beauty that threatened to get the upper hand.” - Kurt Vonnegut

15. “Why does the social order feel the need to defend itself by evading the fact of real women, our faces and voices and bodies, and reducing the meaning of women to these formulaic and endlessly reproduced "beautiful" images? Though unconscious personal anxieties can be a powerful force in the creation of a vital lie, economic necessity practically guarantees it. An economy that depends on slavery needs to promote images of slaves that "justify" the institution of slavery. Western economies are absolutely dependent now on the continued underpayment of women. An idealogy that makes women feel "worth less" was urgently needed to counteract the way feminism had begun to make us feel worth more. This does not require a conspiracy; merely an atmosphere. The contemporary economy depends right now on the representation of women within the beauty myth.” - Naomi Wolf

16. “As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.” - Naomi Wolf

17. “The beauty myth of the present is more insidious than any mystique of femininity yet: A century ago, Nora slammed the door of the doll's house; a generation ago, women turned their backs on the consumer heaven of the isolated multiapplianced home; but where women are trapped today, there is no door to slam. The contemporary ravages of the beauty backlash are destroying women physically and depleting us psychologically. If we are to free ourselves from the dead weight that has once again been made out of femaleness, it is not ballots or lobbyists or placards that women will need first; it is a new way to see.” - Naomi Wolf

18. “The beauty myth is always actually prescribing behaviour and not appearance.” - Naomi Wolf

19. “Women are mere "beauties" in men's culture so that culture can be kept male. When women in culture show character, they are not desirable, as opposed to the desirable. A beautiful heroine is a contradiction in terms, since heroism is about individuality, interesting and ever changing, while "beauty" is generic, boring, and inert. While culture works out moral dilemmas, "beauty" is amoral: If a woman is born resembling an art object, it is an accident of nature, a fickle consensus of mass perception, a peculiar coincidence--but it is not a moral act. From the "beauties" in male culture, women learn a bitter amoral lesson--that the moral lessons of their culture exclude them.” - Naomi Wolf

20. “Women who love themselves are threatening; but men who love real women, more so.” - Naomi Wolf

21. “Sexual satisfaction eases the stranglehold of materialism, since status symbols no longer look sexual, but irrelevant. Product lust weakens where emotional and sexual lust intensifies. The price we pay for artificially buoying up this market is our heart's desire. The beauty myth keeps a gap of fantasy between men and women. That gap is made with mirrors; no law of nature supports it. It keeps us spending vast sums of money and looking distractedly around us, but its smoke and reflection interfere with our freedom to be sexually ourselves.” - Naomi Wolf

22. “When [beauty pornography is] aimed at men, its effect is to keep them from finding peace in sexual love. The fleeting chimera of the airbrushed centerfold, always receding before him, keeps the man destabilized in pursuit, unable to focus on the beauty of the woman--known, marked, lined, familiar—-who hands him the paper every morning.” - Naomi Wolf

23. “The beauty myth sets it up this way: A high rating as an art object is the most valuable tribute a woman can exact from her lover. If he appreciates her face and body because it is hers, that is next to worthless. It is very neat: The myth contrives to make women offend men by scrutinizing honest appreciation when they give it; it can make men offend women merely by giving them honest appreciation. It can manage to contaminate the sentence "You're beautiful," which is next to "I love you" in expressing a bond of regard between a woman and a man. A man cannot tell a woman that he loves to look at her without risking making her unhappy. If he never tells her, she is destined to be unhappy. And the "luckiest" woman of all, told she is loved because she's "beautiful," is often tormented because she lacks the security of being desired because she looks like who she lovably is.” - Naomi Wolf

24. “There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.” - Carl Sagan

25. “Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response, while women are less visually aroused and more emotionally aroused because that is their training. This asymmetry in sexual education maintains men's power in the myth: They look at women's bodies, evaluate, move on; their own bodies are not looked at, evaluated, and taken or passed over. But there is no "rock called gender" responsible for that; it can change so that real mutuality--an equal gaze, equal vulnerability, equal desire--brings heterosexual men and women together.” - Naomi Wolf

26. “In a sexual double standard as to who receives consumer protection, it seems that if what you do is done to women in the name of beauty, you may do what you like. It is illegal to claim that something grows hair, or makes you taller, or restores virility, if it does not. It is difficult to imagine that the baldness remedy Minoxidil would be on the market if it had killed nine French and at least eleven American men. In contrast, the long-term effects of Retin-A are still unknown--Dr. Stuart Yusps of the National Cancer Institute refers to its prescription as "a human experiment"--and the Food and Drug Administration has not approved it yet dermatologists are prescribing it to women at a revenue of over $150 million a year.” - Naomi Wolf

27. “Healthy" and "diseased," as Susan Sontag points out...are often subjective judgments that society makes for its own purposes. Women have long been defined as sick as a means of subjecting them to social control.” - Naomi Wolf

28. “Never," enjoins a women's magazine, "mention the size of his [penis] in public...and never, ever let him know that anyone else knows or you may find it shrivels up and disappears, serving you right." That quotation acknowledges that critical sexual comparison is a direct anaphrodisiac when applied to men; either we do not yet recognize that it has exactly the same effect on women, or we do not care, or we understand on some level that right now that effect is desirable and appropriate.A man is unlikely to be brought within earshot of women as they judge men's appearance, height, muscle tone, sexual technique, penis size, personal grooming, or taste in clothes--all of which we do. The fact is that women are able to view men just as men view women, as objects for sexual and aesthetic evaluation; we too are effortlessly able to choose the male "ideal" from a lineup and if we could have male beauty as well as everything else, most of us would not say no. But so what? Given all that, women make the choice, by and large, to take men as human beings first.” - Naomi Wolf

29. “Beauty" and sexuality are both commonly misunderstood as some transcendent inevitable fact; falsely interlocking the two makes it seem doubly true that a woman must be "beautiful" to be sexual. That of course is not true at all. The definitions of both "beautiful" and "sexual" constantly change to serve the social order, and the connection between the two is a recent invention.” - Naomi Wolf

30. “Self-denial can lock women into a smug and critical condescension to other, less devout women.According to Appel, cult members develop..."an attitude of moral superiority, a contempt for secular laws, rigidity of thought, and the diminution of regard for the individual." A premium is placed on conformity to the cult group; deviation is penalized. "Beauty" is derivative; conforming to the Iron Maiden [an intrinsically unattainable standard of beauty that is then used to punish women physically and psychologically for failure to achieve and conform to it] is "beautiful." The aim of beauty thinking, about weight or age, is rigid female thought. Cult members are urged to sever all ties with the past: "I destroyed all my fat photographs!"; "It's a new me!” - Naomi Wolf

31. “What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?” - Naomi Wolf

32. “Many a small thing has been made large by the right kind of advertising.” - Mark Twain

33. “It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore.” - Ajaz Ahmed

34. “Once someone tries a real extra virgin -- an adult or a child, anybody with taste buds -- they'll never go back to the fake kind. It's distinctive, complex, the freshest thing you've ever eaten. It makes you realize how rotten the other stuff is, literally rotten. But there has to be a first time. Somehow we have to get those first drops of real extra virgin oil into their mouths, to break them free from the habituation to bad oil, and from the brainwashing of advertising. There has to be some good oil left in the world for people to taste.” - Tom Mueller

35. “It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.” - Noam Chomsky

36. “You alone in Europe are not ancient oh Christianity The most modern European is you Pope Pius X And you whom the windows observe shame keeps youFrom entering a church and confessing this morning You read the prospectuses the catalogues the billboards that sing aloud That's the poetry this morning and for the prose there are the newspapersThere are the 25 centime serials full of murder mysteries Portraits of great men and a thousand different headlines("Zone")” - Guillaume Apollinaire

37. “Occasionally the poster pictures a pair of cyclists; and then one grasps the fact how much superior for purposes of flirtation is the modern bicycle to the old-fashioned parlour or the played-out garden gate. He and she mount their bicycles, being careful, of course, that such are of the right make. After that they have nothing to think about but the old sweet tale. Down shady lanes, through busy towns on market days, merrily roll the wheels of the “Bermondsey Company’s Bottom Bracket Britain’s Best,” or of the “Camberwell Company’s Jointless Eureka.” They need no pedalling; they require no guiding. Give them their heads, and tell them what time you want to get home, and that is all they ask. While Edwin leans from his saddle to whisper the dear old nothings in Angelina’s ear, while Angelina’s face, to hide its blushes, is turned towards the horizon at the back, the magic bicycles pursue their even course.” - Jerome K. Jerome

38. “By doing extraordinary things you are contributing to create a better world. Memorable should be the new usual…” - Juanmarketing