“Let people realize clearly that every time they threaten someone or humiliate or unnecessarily hurt or dominate or reject another human being, they become forces for the creation of psychopathology, even if these be small forces. Let them recognize that every person who is kind, helpful, decent, psychologically democratic, affectionate, and warm, is a psychotheraputic force, even though a small one.”

“It looks as if there were a single ultimate goal for mankind, a far goal toward which all persons strive. This is called variously by different authors self-actualization, self-realization, integration, psychological health, individuation, autonomy, creativity, productivity, but they all agree that this amounts to realizing the potentialities of the person, that is to say, becoming fully human, everything that person can be.”

“What one can be, one must be!”

“One's only rival is one's own potentialities. One's only failure is failing to live up to one's own possibilities. In this sense, every man can be a king, and must therefore be treated like a king.”

“Если ваш единственный инструмент - молоток, то каждая проблема становится похожей на гвоздь.”

“We need not take refuge in supernatural gods to explain our saints and sages and heroes and statesmen, as if to explain our disbelief that mere unaided human beings could be that good or wise.”

“The key question isn't "What fosters creativity?" But why in God's name isn't everyone creative? Where was the human potential lost? How was it crippled? I think therefore a good question might not be why do people create? But why do people not create or innovate?We have got to abandon that sense of amazement in the face of creativity, as if it were a miracle that anybody created anything.”