“It isn't normal to know what we want. It is a rare and difficult psychological achievement.”
“Yes, but it is difficult to get what we need when it isn't what we truly want.”
“What is good is difficult, and what is difficult is rare.”
“What is normal? Normal is only ordinary; mediocre. Life belongs to the rare, exceptional individual who dares to be different.”
“I think I want a guy who eats vegetables. And who isn't so normal. He was just a muffin, you know?”
“Customers rarely know what they want until they don't get it.”