“The key question isn't "What fosters creativity?" But why in God's name isn't everyone creative? Where was the human potential lost? How was it crippled? I think therefore a good question might not be why do people create? But why do people not create or innovate?We have got to abandon that sense of amazement in the face of creativity, as if it were a miracle that anybody created anything.”

“The question isn't "Why do we die?" The question is "Why do we live?”

“A man once said, “There are only two questions man can ask himself that mean anything. Why did God create the world? And what do I do next?” ...”

“I like to remind people that creativity also isn't a spark; it's a slog. Every artist, inventor, designer, writer, or other creative in the world will talk about his work being an iterative experience. He'll start with one idea, shape it, move it, combine it, break it, begin anew, discover something within himself, see a new vision, go at it again, test it, share it, fix it, break it, hone it, hone it, hone it, hone it. This might sound like common sense, but it's not common practice, and that's why so many people are terribly uncreative - they're not willing to do the work required to create something that's beautiful, useful, desirable, celebrated. No masterpiece was shaped or written in a day. It's a long slog to get something right. This knowledge and willingness to iterate is what makes the world's most creative people so creative (and successful).”

“Dying is as natural as being born, and all of us have to face it someday. Some sooner than others. It's difficult to understand the meaning of it all. The question isn't, 'Why do we die?' The correct question is, 'Why do we live?”

“People who know how to creatively break the rules also know why the rules were there in the first place.”