“Once upon a time, fairy tales were AWESOME!”

“Once upon a time fairy tales were told to audiences of young and old alike. It is only in the last century that such tales were deemed fit only for small children, stripped of much of their original complexity, sensuality, and power to frighten and delight.”

“When we think about fairy tales, we think about happily ever afters, forgetting the darkness that stories beginning with "once upon a time" so often contain.I tried to protect Shay from that darkness. But there was no way to shield her from the truth: Life is not a fairy tale.”

“I’m writing a book, one letter at a time. After thirteen days, I just finished writing “Once upon a time.” Since it’s a fairy tale, it’s obviously a romance novel, along the lines of “All Quiet on the Western Front.”

“The fairy tale, which to this day is the first tutor of children because it was once the first tutor of mankind, secretly lives on in the story. The first true storyteller is, and will continue to be, the teller of fairy tales. Whenever good counsel was at a premium, the fairy tale had it, and where the need was greatest, its aid was nearest. This need was created by myth. The fairy tale tells us of the earliest arrangements that mankind made to shake off the nightmare which myth had placed upon its chest.”

“Once upon a time, there was a prostitute called Maria. Wait a minute. "Once upon a time" is how all the best children's stories begin, and "prostitute" is a word for adults. How can I start a book with this apparent contradiction? But since, at every moment of our lives, we all have one foot in a fairy tale and the other in the abyss, let's keep that beginning.”