“You either did or you didn't - there is no try. - Steve Jobs.”

“Apple's approach to career development is yet another way it runs contrary to the norms at other companies. The prevalent attitude for workers in the corporate world is to consider their growth trajectory. What's my path up? How do I get to the next level? Companies, in turn, spend an inordinate amount of time and money grooming their people for new responsibilities. They labor to find just the right place for people. But what if it turns out all that thinking is wrong? What if companies encouraged employees to be satisfied where they are because they're good at what they do, not to mention because that might be what's best for shareholders?Instead of employees fretting that they were stuck in terminal jobs, what if they exalted in having found their perfect jobs? A certain amount of office politics might evaporate in a corporate culture where career growth is not considered tantamount to professional fulfilment. Shareholders, after all, don't care about fiefdoms and egos. There are many professionals who would find it liberating to work at what they are good at, receive competitive killer compensation, and not have to worry about supervising others or jockeying for higher rungs on an org chart.”

“Apple’s marketing and communications team works in a building just across from 1 Infinite Loop called M-3, the M standing for “Mariani Avenue”, not for marketing. When the marketers walk through the front door and then two consecutive secured doors, they walk around a light blue wall to get to their desks. On the wall is painted a prominent message in large whitish silver letters. It reads: SIMPLIFY, SIMPLIFY, SIMPLIFY. A broad line is drawn through the first two SIMPLIFYs.”

“For some reason, I kept trying to see how much pubic hair he had. It was all matted and kind of orange, like something you use to scrub soap scum. When he caught me looking, he told me that the landlord on the show – Mr. Furley or whatever his name was – didn’t try hard enough. “That guy doesn’t try hard enough, Steve,” he said. I felt weirdly ashamed when he said that. So much so that I went into his room and urinated on his bed.”

“Everything seems overwhelming when you stand back and look at the totality of it. I build a lot of stuff and it would all seem impossible if I didn't break it down piece by piece, stage by stage. The best gift you can give yourself is some drive--that thing inside of you that gets you out the door to the gym, job interviews, and dates. The believe-in-yourself adage is grossly overrated.”

“Sometimes life just did things, he felt, and they didn't have to make sense. It helped when they did, and often the sense of a thing was just around a corner, but that didn't mean you ever got to see it.”

“Did you just hit on her by calling her your cousin?" asks Sadie. "'Cause, damn!”