“The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.”

“Instruction in world history in the so-called high schools is even today in a very sorry condition. Few teachers understand that the study of history can never be to learn historical dates and events by heart and recite them by rote; that what matters is not whether the child knows exactly when this battle or that was fought, when a general was born, or even when a monarch (usually a very insignificant one) came into the crown of his forefathers. No, by the living God, this is very unimportant. To 'learn' history means to seek and find the forces which are the causes leading to those effects which we subsequently perceive as historical events.”

“Jede Propaganda hat volkstümlich zu sein und hat sich auf das Verständnis der am wenigsten intelligente dieser Platz, den sie zu erreichen sucht which means All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach.”

“When people attempt to rebel against the iron logic of Nature, they come into conflict with the very same principles to which they owe their existence as human beings. Their actions against Nature must lead to their own downfall.”

“But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.”

“Secular schools can never be tolerated because such a school has no religious instruction and a general moral instruction without a religious foundation is built on air; consequently, all character training and religion must be derived from faith . . . We need believing people.”

“Stalin is one of the most extraordinary figures in world history. He began as a small clerk, and he has never stopped being a clerk. Stalin owes nothing to rhetoric. He governs from his office, thanks to a bureaucracy that obeys his every nod and gesture. It's striking that Russian propaganda, in the criticisms it makes of us, always holds itself within certain limits. Stalin, that cunning Caucasian, is apparently quite ready to abandon European Russia, if he thinks that a failure to solve her problems would cause him to lose everything. Let nobody think Stalin might reconquer Europe from the Urals! It is as if I were installed in Slovakia, and could set out from there to reconquer the Reich. This is the catastrophe that will cause the loss of the Soviet Empire.”