“The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.”

“We have a large public that is very ignorant about public affairs and very susceptible to simplistic slogans by candidates who appear out of nowhere, have no track record, but mouth appealing slogans”

“That's the whole point of good propaganda. You want to create a slogan that nobody's going to be against, and everybody's going to be for. Nobody knows what it means, because it doesn't mean anything.”

“If someone says: That's impossible.You should understand it as:According to my very limited experience and narrow understanding of reality, that's very unlikely”

“If you wish to make anything grow, you must understand it, and understand it in a very real sense. 'Green fingers' are a fact, and a mystery only to the unpracticed. But green fingers are the extensions of a verdant heart.”

“Perhaps J. P. Morgan did as a child have very severe feelings of inadequacy, perhaps his father did believe that he would not amount to anything; perhaps this did effect in him an inordinate drive for power for power’s sake. But all this would be quite irrelevant had he been living in a peasant village in India in 1890. If we would understand the very rich we must first understand the economic and political structure of the nation in which they become the very rich.”