“THE FOX AND THE GRAPESA hungry Fox saw some fine bunches of Grapes hanging from a vine that was trained along a high trellis, and did his best to reach them by jumping as high as he could into the air. But it was all in vain, for they were just out of reach: so he gave up trying, and walked away with an air of dignity and unconcern, remarking, "I thought those Grapes were ripe, but I see now they are quite sour.”

Aesop

Aesop - “THE FOX AND THE GRAPESA hungry Fox saw some...” 1

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“Recall Aesop’s fable of the fox and the grapes. After trying in vain to reach the grapes, the fox gives up and wanders away, muttering, “They were probably sour anyway.” The fox’s change of heart is a perfect example of a common strategy we instinctively use to reduce dissonance. When we experience a conflict between our beliefs and our actions, we can’t rewind time and take back what we’ve already done, so we adjust our beliefs to bring them in line with our actions. If the story had gone differently, and the fox had managed to get the grapes, only to discover they were sour, he would have told himself that he liked sour grapes in order to avoid feeling that his effort had been a waste.”

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“I verily believe all that is desirable on earth--wealth, reputation, love--will for ever to you be the ripe grapes on the high trellis: you'll look up at them; they will tantalize in you the lust of the eye; but they are out of reach: you have not the address to fetch a ladder, and you'll go away calling them sour.”

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“Bewildered is the fox who lives to find that grapes beyond reach can be really sour.”

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“Sometimes it was possible for me to believe he had practised an enchantment upon me, as foxes in this country may, for, here, a fox can masquerade as human and at the best of times the high cheekbones gave to his face the aspect of a mask.”

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